Senior Global Product Marketing Manager, Consumer Digital

Accountabilities

The Senior Global Product Marketing Manager, Consumer Digital will be responsible for defining market strategies, driving product adoption, and ensuring successful commercialization of digital health experiences. This role requires strong strategic thinking, cross-functional leadership, and the ability to translate customer insights into measurable business outcomes.

Conduct market analysis and customer research to identify trends, opportunities, competitive dynamics, and evolving consumer needs.

Develop product marketing strategies that define positioning, target audiences, messaging, and market differentiation.

Create and execute comprehensive go-to-market plans for new digital products, features, and services.

Drive product adoption, engagement, retention, and expansion through effective lifecycle marketing strategies.

Develop pricing, placement, and promotional strategies that support business growth and customer value.

Partner with product, marketing, revenue, engineering, and customer teams to align priorities and execute launches successfully.

Build product marketing playbooks, frameworks, and processes that support consistent execution across global markets.

Monitor product performance through key metrics and insights, identifying opportunities for optimization and continued evolution.

Provide visibility into product marketing strategies, progress, and results for key stakeholders.

Incorporate customer feedback and market intelligence into product strategy and future product development.

Manage complex projects by prioritizing initiatives, coordinating resources, and ensuring delivery against timelines and business objectives.

Stay informed on emerging technologies, digital health trends, and consumer behavior shifts to identify new opportunities for innovation.

Requirements

• Extensive product marketing experience, strong business acumen, and the ability to lead global initiatives in a fast-moving technology environment.
• Proven experience leading growth strategies for consumer brands and digital products across global markets.
• Strong understanding of customer research, market analysis, segmentation, positioning, and go-to-market strategy.
• Demonstrated ability to translate complex insights into clear product strategies and actionable business plans.
• Strong analytical and strategic thinking skills with the ability to make data-driven decisions.
• Excellent communication, storytelling, and presentation skills with the ability to influence executive and cross-functional audiences.
• Experience leading cross-functional teams and managing complex initiatives from strategy through execution.
• Strong project management skills with the ability to prioritize competing priorities and deliver results.
• Passion for technology, innovation, and improving healthcare experiences through digital solutions.
• Ability to operate effectively in an ambiguous, fast-paced environment with a proactive and collaborative mindset.

Benefits

• Competitive compensation package with an estimated salary range of $144,000-$180,000 USD.
• Flexible remote work arrangements.
• Comprehensive medical, dental, vision, and life insurance coverage.
• Short-term and long-term disability insurance.
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
• Retailer savings plan and employee stock purchase opportunities.
• Tuition assistance and opportunities for professional development.
• Flexible Time Off (FTO), paid holidays, and additional floating days.
• Paid parental leave benefits.
• Opportunity to work on innovative digital health solutions with global impact.
• Collaborative culture focused on inclusion, growth, and continuous innovation.