Senior Global Product Marketing Manager, Consumer Digital - Growth

For our client, we are seeking a Senior Global Product Marketing Manager, Consumer Digital - Growth to join the team of a leader in the Healthcare space. This role will drive product marketing strategy for consumer digital health offerings, with a strong emphasis on engagement, retention, and lifetime value. You will shape positioning, value propositions, and go-to-market plans that connect consumer needs with business priorities across a global portfolio. The position partners closely with cross-functional teams to improve digital experiences, conversion, and commercial outcomes. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $148,000 – $185,000 annually Responsibilities Develop deep expertise in consumer needs and market dynamics Identify opportunities to improve engagement and retention across the digital portfolio Build value propositions based on consumer needs and business feasibility Define targeting and positioning for digital products Lead go-to-market strategy from development through launch Create scalable marketing strategies across pricing, promotion, and placement Design experiments to optimize product positioning and conversion rates Qualifications 8+ years of product marketing experience, preferably in consumer digital products, technology, or eCommerce Proven track record in driving engagement, retention, and lifetime value for health products Strong expertise in positioning, value proposition development, and go-to-market strategy In-depth understanding of consumer journeys and digital experience optimization Experience leveraging market research and experimentation in decision-making Demonstrated capacity to influence cross-functional teams and manage complex global projects Exceptional communication and executive presence with strong stakeholder management skills Benefits Comprehensive medical, vision, dental, and life insurance Flexible Time Off (FTO) and 11 paid holidays plus 3 floating days 14 weeks of primary caregiver leave and 2 weeks of secondary caregiver leave 401(k) and employee stock purchase plan Tuition assistance and employee wellness programs Health Savings Account (HSA) and Flexible Spending Account (FSA) Short-term and long-term disability insurance Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.