Senior FW Product Manager - Basketball

About the Role

The first spark of a product idea sets the Nike, Inc. Footwear Product Creation team into motion. The team of footwear developers, testers, engineers, and designers strives for product excellence, obsessing over shoes while collaborating, ideating, and refining the product’s construction, fit, and style. They use groundbreaking advancements in technology and sustainable design to accelerate innovation and work lockstep with Merchandising, Design, Manufacturing, and others to produce products that reflect the soul of sport and inspire athletes.

As a member of NIKE’s Footwear Product Management team, you'll drive all stages of the product creation process, from uncovering sharp consumer and marketplace insights to presenting finalized footwear concepts. You'll create product briefs, analyze business metrics, research consumer and marketplace trends, build the line plan, and collaborate with Design, Development, and Merchandising teammates to create industry-leading sneakers.

Who You’ll Work With

This Senior Product Line Manager sits within Global Product Management for Nike Basketball Footwear. You will work closely with cross-functional teammates in Global Merchandising, Design, Footwear Development, Sourcing, and Marketing teams to manage product creation and advise go-to-market processes. You will also partner with Consumer Insights teams to ensure alignment across insight gathering and implementation.

Responsibilities

• Lead end-to-end product strategy and creation for Nike Basketball footwear, from line planning through final product approval.
• Champion athlete-led creation by translating athlete experience, feedback, and performance insights into clear product direction and actionable strategies.
• Drive operational excellence across creation gates, calendar milestones, business reviews, and cross-functional deliverables to ensure speed and executional rigor.
• Partner with Design, Development, Engineering, Sourcing, Merchandising, Sports Marketing, Brand, Marketplace, Geo, and Consumer Insights to create alignment, accelerate decision-making, and deliver world-class product.
• Elevate product quality, craftsmanship, construction, storytelling, and consumer impact through deep footwear creation expertise and a relentless focus on the athlete.
• Foster a culture rooted in collaboration, athlete proximity, product excellence, innovation, and winning together.

Requirements

• 5+ years of experience in footwear product management, product creation, merchandising, or related fields.
• Bachelor’s degree in Business, Marketing, Merchandising, Product Management, or a related field. Will accept any suitable combination of education, experience, and training.
• Demonstrated expertise across the footwear creation process, including line planning, development, commercialization, manufacturing, and go-to-market execution.
• Deep understanding of footwear construction, product engineering, materialization, fit, testing, and creation processes.
• Proven ability to leverage athlete insights, consumer understanding, and marketplace trends to shape product strategy, innovation, and storytelling.
• Exceptional organizational and operational leadership skills, with experience managing complex product portfolios and key calendar milestones.

Skills

• Strong balance of strategic thinking and operational excellence.
• Ability to lead with clarity in dynamic environments, simplify complexity, and build trust across diverse cross-functional teams.
• Ability to make decisive choices, influence without authority, and keep the athlete at the center of every decision.
• Collaborative mindset with a history of excellence, strong problem-solving skills, and phenomenal attention to detail.
• Passion for serving athletes and crafting outstanding products.