Senior Financial Analyst

About the role

The Senior Financial Analyst - Revenue & Merchandising is a key member of the Merchandise Finance team. This position supports multiple brands, particularly the Food Brands: Cheryl's Cookies, The Popcorn Factory, and 1-800-Baskets. Key responsibilities include developing budgets, forecasts, financial models, and reporting to support profitable growth and informed decision-making.

Responsibilities

• Lead monthly forecasts, annual budgets, and long-range planning activities for assigned brands.
• Develop and maintain driver-based financial models supporting demand, revenue, AOV, product mix, promotional activity, gross margin, and contribution margin.
• Partner with merchandising team to translate business initiatives into financial plans.
• Support monthly forecast updates by identifying risks, opportunities, and changes in business assumptions.
• Prepare weekly and monthly financial reporting and variance analyses comparing Actuals to Forecast, Budget, and Prior Year.
• Provide actionable insights into sales performance, promotional effectiveness, pricing decisions, assortment changes, customer demand, and margin performance.
• Evaluate financial impact of merchandising initiatives, promotional calendars, pricing strategies, and new product launches.
• Perform scenario modeling and sensitivity analyses to support strategic decision making.
• Aid in development of business cases and ROI analyses for new initiatives.
• Develop and maintain recurring management reports, KPI dashboards, and executive presentations.
• Maintain alignment between operational assumptions and financial forecasts.
• Collaborate with Accounting on variance explanations and accrual reviews during month-end close activities.
• Identify and assist in implementing opportunities to improve forecast accuracy, reporting efficiency, and data quality.
• Assist with implementation of new reporting capabilities and planning tools.
• Support ad hoc analyses, strategic projects, and executive requests.

Requirements

• Bachelor's degree in Finance, Accounting, Economics, Business Analytics, or related field.
• 3–5 years of progressive FP&A, corporate finance, financial analysis, or related experience.
• Experience supporting merchandising, revenue management, sales, marketing, or commercial finance functions preferred.
• Strong understanding of financial statements, budgeting, forecasting, variance analysis, and financial modeling.
• Advanced Microsoft Excel skills, including complex formulas, PivotTables, Power Query (preferred), large data set analysis, driver-based financial modeling.
• Experience creating executive-level PowerPoint presentations.
• Excellent analytical, organizational, and problem-solving skills.
• Strong verbal and written communication skills with the ability to communicate financial concepts to non-financial business partners.
• Demonstrated ability to manage multiple priorities in a fast-paced environment.
• Proven ability to influence business decisions through data-driven analysis.

Qualifications

• Experience supporting eCommerce, retail, consumer products, food manufacturing, or omnichannel businesses.
• Experience with Oracle EPM, Smart View, Hyperion, or similar planning systems.
• Experience with ERP systems such as Oracle or SAP.
• Experience with Sigma, Power BI, Oracle Analytics, Looker, or similar business intelligence tools.
• SQL, Python, Snowflake or other data analytics experience is a plus.

Skills

• Financial modeling
• Forecasting
• Variance analysis
• Business partnering
• Reporting
• Microsoft Excel
• PowerPoint

Benefits

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid time off and company holidays
• Employee discounts across our family of brands
• Career growth opportunities within a leading eCommerce organization
• Exposure to enterprise-scale technology initiatives and executive stakeholders