Senior Field Marketing Manager - Regional Events
What's the opportunity?
Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, virtual events, executive dinners, and hospitality experiences.
Own executive engagement strategy: Develop and execute a portfolio of executive marketing programs focused on engaging senior decision makers at target accounts.
Create high-touch 1:1 and 1:few experiences: Design curated programs that foster relationship-building, strategic conversations, and deeper customer engagement.
Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals.
Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up.
Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections.
Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize ROI.
Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences.
Own performance measurement: Define KPIs, track results, and report on pipeline, influence, and revenue impact.
Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization.
Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution.
What skills do I need?
- 6+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment
- Proven track record of driving pipeline generation and influencing revenue through events and field programs
- Experience executing both curated (owned) and third-party (sponsored) events
- Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration
- Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams
- Strategic mindset with the ability to connect program execution to broader business goals
- Strong project management and organizational skills, with the ability to manage multiple programs simultaneously
- Data-driven approach to measurement, reporting, and optimization
- Experience with ABM strategies and targeting is a plus
- Willingness to travel to support key regional events
Success criteria
- Regional event programs consistently generate high-quality pipeline and influence revenue
- Strong alignment and trust with Sales and GTM partners
- Events are thoughtfully designed, well-executed, and highly engaging for target audiences
- Clear visibility into performance, with measurable impact on pipeline creation and deal acceleration
- Scalable, repeatable frameworks are in place to grow regional programs efficiently
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews - great work is rewarded!
- Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for employees, friends, and family!
- Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home.
- We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone.
- Fin values diversity and is committed to a policy of Equal Employment Opportunity. Fin will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.