Senior Field Marketing & Events Manager, North America

About the role

The Senior Field Marketing Manager, North America is responsible for overseeing Stord's regional field marketing efforts in the US and Canada. This role requires a proven track record of running successful field marketing programs, including events, demand generation, partner activations, and ensuring alignment with global strategies.

Responsibilities

• Own the North America events calendar and manage end-to-end event logistics, including vendor relationships, booth design, staffing, and post-event follow-up and attribution.
• Build and execute regional campaigns across paid, organic, email, and partner channels to generate pipeline for the North America Sales team.
• Partner with the global Demand Generation team to localize and activate campaigns in key North America markets and verticals, and own regional attribution and reporting.
• Develop co-marketing programs with key partners and align these activities with commercial partnership goals.
• Work closely with the Partnerships team to support sales with regionally relevant content, collateral, and campaign assets.
• Support Sales with pre- and post-event enablement and follow-up sequences, and surface regional market insights, competitive intelligence, and customer signals to the broader Marketing and Product teams.

Requirements

• 7-10 years of field or regional marketing experience in a high-growth B2B SaaS or tech-enabled services environment.
• Proven track record owning and scaling a North America field marketing program, including a portfolio of owned and sponsored events that drove measurable pipeline.
• Deep event marketing expertise across trade shows, hosted experiences, executive dinners, and partner activations.
• Strong demand generation fundamentals; comfortable owning pipeline goals and working in lockstep with a regional Sales team.
• Data-driven mindset; you measure everything, report clearly, and use results to make smarter bets on where to invest next.
• Excellent project management skills; you can run multiple programs across multiple markets simultaneously without losing momentum or quality.
• Strong communicator and collaborator; able to influence without authority and build trust with Sales, Partners, and executive stakeholders.
• High ownership mentality: you set direction, drive execution, and own outcomes end-to-end.

Qualifications

• 7-10 years of marketing experience, including 4+ years in a field or regional marketing role in North America.
• Demonstrated track record of building event and field programs that drive measurable pipeline contribution in a B2B environment.
• Experience working closely with a quota-carrying Sales team and owning shared pipeline targets.

Skills

• Commercial Orientation: Understands that field marketing exists to drive pipeline; stays close to Sales, tracks performance obsessively, and holds themselves accountable to revenue outcomes.
• Strategic Agility: Prioritizes ruthlessly across a wide portfolio of programs and markets; knows when to double down and when to cut.
• Builder's DNA: Brings structure and process to a function that is still maturing; leaves programs better than they found them.
• Cross-Functional Influence: Partners effectively with Demand Generation, Brand, Product Marketing, and Sales to deliver integrated, high-impact field programs.
• Customer Obsession: Deeply understands the North America DTC and ecommerce landscape; brings market insight and customer perspective into every program and campaign.

Benefits

• Comprehensive benefits package including health insurance, retirement plans, and paid time off.

Pay

• $150,000 - $180,000 per year.

Schedule

• Full-time position with flexible working hours.