Senior Field Marketing Events Manager, North America

About the role

At Deel, we’re building the infrastructure that powers the future of work. As our North America business continues to scale, events play a critical role in driving pipeline, strengthening customer relationships, accelerating brand awareness, and supporting our go-to-market strategy. We’re looking for a Senior Field Marketing Events Manager, to own and evolve our North America field events strategy.

Responsibilities

• Own the North America Field Events strategy, aligning event investments with regional business objectives and revenue goals.
• Build and manage the annual field events roadmap across key North American markets.
• Identify new opportunities to increase Deel’s visibility, customer engagement and commercial impact through events.
• Develop scalable event frameworks, processes and playbooks that enable sustainable growth.
• Lead the end-to-end planning and execution of trade shows, conferences, executive hospitality, customer events, regional activations and owned marketing experiences.
• Create exceptional attendee journeys that reflect Deel’s brand and deliver meaningful business outcomes.
• Partner with Brand, Campaigns, Product Marketing and Content teams to ensure events are fully integrated into wider marketing initiatives.
• Manage external agencies, production partners, venues and suppliers to deliver best-in-class experiences.
• Partner with Sales leadership to prioritize markets, accounts and strategic opportunities.
• Measure event success through pipeline generation, influenced revenue, customer engagement, brand awareness and ROI.
• Analyse event performance and continuously optimise programs using data and insights.
• Manage regional event budgets, forecasting and investment planning to maximise business impact.
• Build trusted relationships with stakeholders across Marketing, Sales, Customer Success, Partnerships and Executive Leadership.
• Champion operational excellence through automation, AI and scalable ways of working.
• Mentor junior team members and contribute to the ongoing development of the global events function.
• Stay ahead of industry trends and bring innovative ideas that elevate Deel’s event strategy.

Qualifications

• 7+ years of experience leading B2B field marketing events within a high-growth SaaS or technology company.
• Proven experience developing event strategies that drive pipeline, customer engagement and business growth.
• A strong understanding of enterprise sales, demand generation and integrated marketing.
• Experience managing large-scale trade shows, executive hospitality and customer events.
• Exceptional stakeholder management skills, with confidence partnering with senior leaders and cross-functional teams.
• Strong commercial acumen and the ability to connect event investment to measurable business outcomes.
• Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Experience leveraging AI, automation and event technology to improve efficiency and attendee experience.
• A proactive, ownership-driven mindset with a passion for continuous improvement.
• Willingness to travel across North America as required.