Senior Regional Manager, Field Marketing

Key Responsibilities

• Account Management, Strategy, and Partnerships
• Lead strategic marketing planning for a complex and highly specialized portfolio of properties
• Align marketing efforts with property-specific goals through data-driven strategy and proactive collaboration
• Foster strong relationships and effective workstreams with internal cross-functional stakeholders and external vendors/partners
• Analyze property performance data and marketing reports to extract insights, identify trends, and surface opportunities or risks requiring attention or strategic response
• Drive deeper engagement with DOSMs/Revenue Councils, and/or regional teams to ensure alignment and collaboration, while elevating field marketing confidence through strategic guidance, best practice sharing, and consistent support
• Provide consultative marketing support to property outlets and restaurants, guiding strategy and execution to drive awareness, engagement, and revenue
• Build and optimize property-specific paid media plans to complement corporate campaigns and conversion goals
• Review market dynamics and campaign objectives, identifying unique positioning opportunities and guiding property and corporate campaign execution
• Provide ongoing performance monitoring, optimization, reporting, and structured support tools (including processes, templates, and collaboration frameworks) to maximize the effectiveness of both corporate-led and property-driven initiatives
• Lead or support regional (multi-property) and enterprise-level marketing campaigns and special initiatives that extend beyond an individual property portfolio
• Optimize the guest journey across discovery and consideration phases by overseeing property website accuracy and compelling content, coordinating with hotel teams on updates, integrating content across owned and third-party channels, and implementing regular review cycles
• Guide creative project briefs and merchandising execution, ensuring brand consistency across channels
• Partner with corporate marketing teams to shape best practices, elevate merchandising standards, and influence creative strategy across multiple properties or regions

Qualifications

• Bachelor’s degree in Marketing or Hospitality and Tourism Management or equivalent experience
• 8+ years’ experience in marketing, preferably in a hotel or agency environment
• Strong understanding of digital campaign management
• Exceptional communication and presentation skills, both written and verbal
• Strong organizational skills, with the ability to manage multiple projects
• Collaborative approach, with the ability to build strong relationships with internal teams, restaurant/hotel partners, and external stakeholders
• Experience using the following tools/platforms: Koddi, Shiji Content Hub, SOCI, WordPress, Contentful CMS, Canva or Adobe Express, Meta Business Suite

Additional Job Information/Anticipated Pay Range

Pay Range: $85,000 to $100,000. Base pay offer may vary depending on various factors, including but not limited to job related knowledge, skills and job specific/overall experience.

Benefits

• Medical, Dental and Vision Insurance
• Health Savings Account with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation and Sick Days
• Sonesta Hotel Discounts
• Educational Assistance
• Paid Parental Leave
• Company Paid Life Insurance
• Company Paid Short Term and Long Term Disability Insurance
• Variety of Employee Perks and Discounts
• Hospital Indemnity
• Critical Illness Insurance
• Accident Insurance

Additional Information

Equal Opportunity Employer: Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.