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Senior Manager, Regional Field Market Development

Thermo Fisher Scientific · Waltham, MA · Yesterday
On-siteAdvertising$130k–$173k/yrFull-time

Position Summary

The Senior Manager, Regional Field Market Development is responsible for planning and executing field-based marketing programs that drive customer engagement, lead generation, and commercial growth within the region. This role serves as a strategic partner to sales leadership, translating business priorities into impactful customer-facing activities, events, and campaigns.

Key Responsibilities

  • Regional Market Development
    • Develop and execute regional marketing plans aligned to commercial objectives and growth priorities.
    • Partner closely with sales leadership to identify opportunities for customer engagement, lead generation, and account development.
    • Drive field marketing activities that increase brand visibility, customer interaction, and pipeline generation.
    • Monitor regional market trends, customer needs, and competitive activity to inform marketing programs.
  • Tradeshow And Event Leadership
    • Own strategy and execution for the company's primary annual industry tradeshows and other key regional events.
    • Lead all aspects of event planning, including exhibit development, customer experience, promotional activities, vendor management, budgets, and logistics.
    • Collaborate with cross-functional stakeholders to ensure consistent and compelling event execution.
    • Establish event objectives, messaging & positioning, portfolio presence, success metrics, and post-event reporting.
  • Customer Engagement and Campaign Activation
    • Develop and execute pre-event outreach programs to drive attendance, meetings, and customer engagement.
    • Partner with sales teams to identify target accounts and strategic customer opportunities.
    • Cook up post-event follow-up activities, lead management processes, and nurture programs to maximize conversion and pipeline impact.
    • Measure and communicate campaign effectiveness, engagement metrics, and return on investment.
  • Sales Meeting and Commercial Support
    • Lead marketing support for the annual sales meeting and other commercial events.
    • Cook up meeting content, customer-facing materials, event communications, and engagement activities.
    • Support sales enablement initiatives through development of commercial tools, presentations, and marketing resources.
    • Partner with commercial leadership to ensure alignment between marketing programs and sales priorities.

Qualifications

  • Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
  • 7+ years of experience in field marketing, market development, commercial marketing, or related B2B marketing roles.
  • Proven experience leading large-scale tradeshows, customer events, and field marketing programs.
  • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
  • Experience partnering directly with sales organizations and commercial leadership.
  • Excellent communication, presentation, and stakeholder management skills.
  • Demonstrated ability to measure program effectiveness and drive business results through marketing activities.

Preferred Qualifications

  • Experience within life sciences, diagnostics, healthcare, laboratory, or technical B2B industries.
  • Familiarity with CRM and marketing automation platforms.
  • Experience managing external agencies, exhibit partners, and event vendors.
  • Knowledge of lead generation, customer engagement strategies, and event ROI measurement.

Benefits

We offer competitive remuneration, annual incentive plan bonus scheme, healthcare, company 401k, and a range of employee benefits!

Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform critical job functions, and to receive other benefits and privileges of employment.

Please contact us to request an accommodation.

The salary range estimated for this position based in Massachusetts is $130,000.00–$173,000.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy.

We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs
  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement
  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
  • Retail and savings programs, such as our competitive 401(k) U.S. retirement savings plan
  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: here.

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