Regional Field Marketing Manager

Key Responsibilities

• Develop and drive event/retail-based marketing initiatives to generate sales leads for sales representative follow-up
• Identify, schedule, and plan event calendar for team of Event Marketers and Managers in assigned region
• Responsible for budgeting and staffing for identified local events
• Attend Big Box Retail Store, trade shows, home shows, fairs, festivals, and community events and manage the event marketing team in generating new sales leads
• Manage event/retail marketing material and equipment set up and tear down
• Collaborate with Leadership Team to grow brand presence within the local assigned region
• Recruit, hire, train, and develop District Event/Retail Marketing Managers and Event/Retail Marketers to create accountability through established Event/Retail Marketing goals and KPIs
• Develop Timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
• Track and report event metrics to evaluate performance and ROI of events
• Responsible for exceeding sales lead quotas based on established KPIs
• Perform other duties as assigned.

Qualifications

• Bachelor’s Degree preferred, or equivalent combination of education, training, and experience
• 5+ years of experience of successful multi-unit management positions in direct-to consumer industries
• Strong recruiting and training skills
• Experience with large-scale budgeting and planning, with a proven track record of managing on a multi-unit or regional level, sales management experience a plus
• Excellent written and verbal communication skills
• Self-starter with ability to manage and develop others
• Ability to handle multiple priorities at one time
• Strong planning and organizational skills, including attention to detail
• Knowledge of current best practices and new strategies for event marketing
• Travel within the assigned territory as needed
• Ability to work evenings and/or weekends and pre-scheduled events
• Valid driver’s license with reliable transportation to/from assigned events
• Proficiency using Microsoft Office Suite
• Ability to manage multiple priorities and shift focus as needed to meet business needs
• Comfortable working in a fast-paced, team-oriented environment with a hands on approach
• Strong active listening and communication skills
• Detail-orientate with the ability to complete tasks efficiently and accurately.

Preferred Knowledge, Skills, Abilities or Certifications

• Experience in lead generation and/or experiential marketing
• Previous management position(s) in Direct-to-Consumer marketing
• Experience in multi-unit management
• Previous experience in home improvement event marketing

Travel Requirements

• 50% travel required
• Occasional overnight travel required