Senior Field Marketing Manager - Brand Activations

What's the opportunity?

What will I be doing?

What skills do I need?

Success

Benefits

Policies

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What will I be doing?

• Own field execution for key programs: Lead the planning and on-the-ground execution of strategic events, community activations, and product launches in partnership with Brand Activations
• Drive sales enablement: Equip sales teams with the tools, messaging, and context they need to effectively engage prospects before, during, and after events
• Develop staffing strategies: Plan and coordinate staffing for all activations, ensuring the right people are in the right roles to maximize impact
• Create ancillary event programs: Create and scale complementary experiences (VIP dinners, roundtables, meetups) that deepen engagement and accelerate pipeline
• Establish goals and measure success: Define KPIs for each activation, track performance, and report on outcomes with a clear link to pipeline and revenue
• Create repeatable playbooks: Document and refine processes to build a scalable, global field marketing engine
• Collaborate cross-functionally: Partner with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive, high-quality experiences
• Manage vendors and logistics: Oversee agencies, venues, and partners to ensure flawless execution

What skills do I need?

• 6+ years of experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment
• Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement)
• Strong experience supporting sales teams and building effective enablement programs
• Exceptional project management skills with the ability to juggle multiple complex initiatives
• Experience owning on-site execution for large-scale events and high-touch activations
• A builder mindset - you’re excited to create structure, processes, and playbooks where they don’t yet exist
• Strong communication and stakeholder management skills, with experience working cross-functionally and externally
• Data-driven approach to goal-setting, reporting, and optimization
• Willingness to travel as needed to support events

Success

• Events consistently deliver measurable pipeline and influence revenue
• Sales teams are fully enabled and engaged in field programs
• Activations are executed seamlessly with strong attendee experiences
• A clear, repeatable playbook exists for scaling global field marketing efforts
• Strong partnerships are built across internal teams and external vendors

Benefits

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews - great work is rewarded!
• Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match
• In-office bicycle storage
• Fun events for employees, friends, and family!

Policies

• We have a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home.
• We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone.
• We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics.
• Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.