Senior Field Marketing Manager - Brand Activations

About the role

Fin is seeking a Senior Field Marketing Manager, Brand Activations to drive impactful in-person and hybrid experiences in North America. This role combines brand, demand generation, and sales efforts to ensure successful activations and measurable outcomes.

Responsibilities

• Own field execution for key programs: Planning and executing strategic events, community activations, and product launches in collaboration with Brand Activations.
• Drive sales enablement: Equip sales teams with necessary tools, messaging, and context for engaging prospects.
• Develop staffing strategies: Coordinate staffing for activations to maximize impact and ensure alignment with goals.
• Create ancillary event programs: Design and scale complementary experiences to enhance engagement and pipeline growth.
• Define goals and measure success: Establish Key Performance Indicators (KPIs), track performance, and report outcomes linked to pipeline and revenue.
• Build repeatable playbooks: Document and refine processes to establish a scalable, global field marketing engine.
• Collaborate cross-functionally: Work closely with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive experiences.
• Manage vendors and logistics: Oversee agencies, venues, and partners to ensure flawless execution of events.

Requirements

• 6+ years of experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment.
• Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement).
• Strong experience supporting sales teams and building effective enablement programs.
• Exceptional project management skills with the ability to manage multiple complex initiatives.
• Experience owning on-site execution for large-scale events and high-touch activations.
• A builder mindset - excited to create structure, processes, and playbooks from the ground up.
• Strong communication and stakeholder management skills, with experience working cross-functionally and externally.
• Data-driven approach to goal-setting, reporting, and optimization.
• Willingness to travel as needed to support events.

Benefits

• Competitive salary and meaningful equity.
• Comprehensive medical, dental, and vision coverage.
• Regular compensation reviews - great work is rewarded!
• Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
• Flexible paid time off policy.
• Paid Parental Leave Program.
• 401(k) plan & match.
• Fun events for employees, friends, and family!