Senior Federal Marketing Strategist

General Responsibilities

The Senior Federal Marketing Strategist leads and executes marketing and proposal efforts for complex, nationwide federal pursuits. This role is focused on strategic nationwide pursuit leadership, proposal management and development, messaging, and quality control, with particular emphasis on Mentor-Protégé Joint Ventures (MPJVs).

This position partners closely with national marketing and communications, sector leaders, operations, capture managers, and regional marketing teams to deliver compliant, compelling, and differentiated proposals for Federal clients.

Essential Roles And Responsibilities

• Lead nationwide Federal pursuits, including large strategic captures, IDIQs, SF 330s, and team qualifications.
• Management and execution of MPJV pursuit efforts, overseeing pursuit strategy, messaging, schedules, deliverables, and quality control (QC), ensuring alignment with MPJV strategy.
• Facilitate war rooms, strategy sessions, and Go/No-Go discussions for nationwide federal pursuits, to support pursuit decision-making and win strategies.
• Lead the development, writing, and review of proposal content for complex, nationwide Federal pursuits, including executive summaries, project management approaches, technical narratives, and past performance.
• Establish and drive proposal schedules, including Pink, Red, and Gold Team reviews, to support consistency, quality, and accuracy throughout the proposal lifecycle.
• Provide proposal QC and messaging oversight to ensure clarity, consistency, compliance, and strong win themes across all Federal submittals.
• Partner with capture, operations, and regional marketing teams to support prime and nationwide subbing Federal pursuits and ensure enterprise-wide alignment of positioning and messaging.
• Cook up marketing resources for data calls and direct the timely collection and organization of subconsultant information to meet proposal schedules and submission requirements.
• Guide pursuit teams on Federal best practices, evaluation criteria, and agency-specific requirements, supporting early capture strategy and win theme development.
• Maintain consistent Federal and MPJV messaging across regions, advancing efficiencies and best practices for nationwide efforts.
• Serve as the CRM leader for Federal prime pursuits, identifying pursuits, building and managing the Federal pursuits pipeline, assigning marketing leadership, tracking activities, and providing data-driven insights.
• Partner with the national marketing manager of sectors and across the corporate marketing and communications department to support consistent Federal strategy and messaging, including internal communications, external communications (digital: website, social media, email campaigns), marketing (SF 330 information, national trade shows, collateral, graphic design).
• Build strong relationships and deliver excellent client experience for internal operations teams and external partners (primes, proposal managers, and subconsultants).
• Uphold safety and quality standards across all projects.