Senior Event Marketing Lead, Amazon Ads

Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high-quality sites across the web. We start with the customer and work backwards in everything we do, including advertising.

About the role

Within our growing Amazon Ads Marketing organization, we are seeking an experienced Sr Marketing Manager to join our Americas SMB (Small Medium Business) Amazon Marketing team. This leader is responsible for overseeing the planning, execution, and analysis of all events to promote Amazon Ads to the SMB audience. This position is a key leader of the Americas SMB marketing team by creating memorable and engaging experiences with SMBs to drive brand awareness and consideration.

The right candidate will be collaborative, results-oriented, relentlessly focused on the customer, and able to make difficult decisions/trade-offs while executing with high standards. They will be passionate about owning new initiatives, managing stakeholder feedback, developing goals based on inputs, and tracking success by standing up mechanisms and creating metrics. Success in this role requires a passion for SMBs, strong communication skills (both verbal and written), and the ability to deal with ambiguity.

Responsibilities

• Strategy development: Formulating event marketing strategies aligned with overall business and marketing objectives
• Content development and management: Responsible for event content and management of stakeholders from cross-functional partners to speakers
• Team leadership: Managing a team of coordinators, agency partners, internal and external stakeholders to ensure seamless execution of events
• Budget management: Developing and managing budgets for events, optimizing costs while delivering impactful experiences
• Collaboration: Working closely with internal teams, such as SMB teams, GGS, PR, Legal, etc., to integrate events into the overall marketing strategy
• Vendor Management: Identifying, negotiating with, and managing relationships with event vendors and partners
• Event Planning: Overseeing the end-to-end planning, logistics, and content of events
• Promotion and Outreach: Creating promotional strategies to drive attendance, collaborating on marketing materials, and utilizing various channels for event outreach
• Analysis and Reporting: Measuring the success of events through post-event analysis, gathering feedback, and providing insights for continuous improvement
• Brand Representation: Ensuring events reflect and enhance the brand image, fostering positive associations with attendees
• Adaptability: Staying updated on industry trends, technologies, and event best practices to bring innovation to the event marketing strategy

About the team

The Americas SMB (Small and Medium Businesses) marketing team serves sales unmanaged advertisers globally. Our mission is twofold:

• Grow Amazon Ads awareness & consideration amongst SMBs globally
• Drive Sponsored Ads demand for the self-service (SSO) channel

Requirements

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team
• Experience developing cross-functional relationships with product, consumer research, and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience managing multiple projects and meeting aggressive deadlines
• Bachelor's degree

Preferred Qualifications

• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies, and freelancers)
• Experience presenting creative concepts effectively to senior executives

Pay

• USA, NY, New York: $155,400.00 - $210,300.00 USD annually
• USA, WA, Seattle: $141,000.00 - $190,700.00 USD annually

Benefits

Amazon offers comprehensive benefits including:

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and optional supplemental life plans)
• Employee Assistance Program (EAP) and Mental Health Support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off and parental leave
• Sign-on payments and restricted stock units (RSUs)

Learn more about our benefits at amazon.jobs/en/benefits.