Senior Engagement Strategist

About the role

Vanguard is seeking a Senior Marketing Engagement Strategist to lead integrated, data-driven marketing campaigns that deepen audience engagement and drive business results. This role partners with cross-functional teams to develop and optimize omni-channel strategies, leveraging analytics and best practices.

Responsibilities

• Develop and execute complex, data-driven marketing strategies that align with business objectives and audience needs.
• Lead omni-channel marketing campaigns, ensuring consistent messaging and seamless experiences across all touchpoints.
• Oversee campaign activations for multiple offers or objectives, ensuring alignment with macro strategy and organizational goals.
• Collaborate with cross-functional teams, including Product Marketing, Public Site, Channel Strategy, Creative Strategy, and Analytics.
• Use data and analytics to inform strategy, optimize campaigns, and measure performance.
• Communicate proactively with stakeholders, providing updates on campaign status, risks, and solutions.
• Build and maintain strong relationships with internal and external partners to drive cross-functional alignment.
• Champion best practices and support the advancement of the Engagement Strategy discipline within Personal Investor Marketing.

Requirements

• 5+ years of experience in marketing strategy, campaign planning, or audience engagement, preferably in a large or matrixed organization.
• Strong analytical skills with proven experience using data to drive marketing strategy.
• Deep understanding of customer journeys and personalization techniques.
• Excellent communication, presentation, and stakeholder management skills.
• Demonstrated ability to manage multiple priorities and deliver results in a fast-paced, dynamic environment.
• Familiarity with marketing technology platforms (e.g., Adobe, Salesforce Marketing Cloud, Google Analytics) is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

Qualifications

• Experience in developing and executing data-driven marketing strategies.
• Proven track record of leading successful omni-channel marketing campaigns.
• Ability to manage and optimize marketing campaigns using data and analytics.
• Strong interpersonal and stakeholder management skills.
• Experience in managing multiple projects and delivering results in a fast-paced environment.
• Knowledge of marketing technology platforms is beneficial.

Skills

• Data analysis and interpretation.
• Customer journey mapping and personalization.
• Strategic planning and execution.
• Effective communication and presentation skills.
• Collaboration and teamwork.
• Leadership and mentoring.
• Marketing technology platform proficiency (e.g., Adobe, Salesforce Marketing Cloud, Google Analytics).

Benefits

This is a hybrid position based in Malvern, PA, with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday.

Pay

Competitive salary commensurate with experience.

Schedule

Hybrid schedule with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday.

Benefits

Comprehensive benefits package including health insurance, retirement plans, and paid time off.

Equal Opportunity Employer

Vanguard is an equal opportunity employer. Vanguard is committed to providing all crew members a working environment that is free from discrimination, prejudice and bias. Through this Equal Employment Opportunity (EEO) Policy, Vanguard reaffirms its commitment to equal employment opportunity for all applicants and crew members without regard to race, color, national origin or ancestry, religion, gender, sex, sexual orientation, gender identity or expression, age, disability, marital status, veteran or military status. In addition, Vanguard prohibits discrimination based on genetic information, as well as any other characteristic protected by federal, state or local law.