Senior Digital Engagement Strategist

About the Adler Planetarium

The Adler Planetarium connects people to the universe and each other. It typically hosts close to 400,000 visitors annually and reaches millions more through various outreach efforts.

The Position

The Adler Planetarium is seeking a Senior Digital Engagement Strategist to join its dynamic team on Chicago's Museum Campus. This is a union position with the Adler Planetarium Workers United, AFSCME Council 31.

• Plan, execute, and optimize stellar paid campaigns across Google, Meta, and other platforms while managing budgets, creative, and driving attendance.
• Own the daily optimization of paid digital advertising, digital partnerships, email marketing, SEO, and digital analytics dashboards.
• Build, deploy, and test automated email journeys, manage audience segmentation, and partner with content managers on copy and creative assets.
• Keep eyes on the data dashboards to track digital channel performance, monitor KPIs across all channels, and provide tactical recommendations to boost conversions.
• Lead keyword research, optimize metadata, and tune content for AI search parameters to maintain high organic visibility.
• Support user experience (UX) improvements and content updates to ensure the website remains accessible, accurate, and perfectly optimized.

Work Schedule

The typical work schedule for this position is 35 hours per week, from 9 AM to 5 PM, with a flextime and telecommuting option—2 days a week telecommuting and 3 days on-site at the museum.

Compensation & Benefits (Full-Time)

• Base Pay Range: $62,500/yr
• Work-Life Balance: 35-hour workweek
• Eligible to accrue up to 15 vacation days per year to start
• 3 sick days as of date of hire (can accrue up to 6.5 days per year)
• 7 Adler paid holidays
• 4 Personal Holidays (Prorated for new hires starting after January 1st)
• Flexible Work Arrangements
• Paid Family Bereavement Leave & Jury Duty
• Paid Parental Leave
• Competitive Health Coverage
• Medical, Dental, & Vision insurance
• Healthcare, Dependent Care & Commuter flexible spending accounts
• Adler Paid Short-Term Disability insurance
• Retail Savings Plan 403B plan with Adler match
• Eligible to enroll as of the date of hire
• Network of Support through our EAP programs
• Resources to help address emotional, legal, and financial issues
• Face-to-face, telephonic, and web-based services
• Free subscription to the Calm Premium app
• Employee Loan Program
• Discounted Onsite Parking Program
• Free Entrance to Chicago area museums and cultural institutions

The Person

The ideal candidate is a data-loving digital pioneer who thrives on connection and collaboration. They aren't just looking for a typical 9-to-5 desk job; they are energized by the idea of driving attendance and revenue and providing outstanding experiences at a world-class cultural institution. They possess top-tier communication skills, a knack for original thinking, and an adaptable strategic mindset that can pivot when conditions change. If they are an analytical wizard who enjoys a flexible, hybrid workplace (3 days at the museum, 2 days telecommuting) and love translating complex data into captivating digital stories, they are exactly the kind of person the Adler Planetarium is looking for!

Required Qualifications

• A Bachelor’s Degree or 5+ years of professional marketing experience, plus at least 3 years of relevant on-the-job digital marketing experience.
• Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns.
• Proven experience setting up and optimizing Google Ad campaigns.
• Strong analytical skills and a deep understanding of digital metrics and KPIs.
• Working knowledge of web content management systems.
• A basic knowledge of HTML and CSS.

Preferred Qualifications

• Specializations in new media, digital advertising, or AI in Marketing.
• Official certifications in digital marketing, particularly in search and paid social (e.g., Google Ads, Meta Blueprint).
• Knowledge of or hands-on experience with Salesforce, WordPress, and MailChimp.