Senior Engagement Strategist (Health)

About the role

A driven and insightful Senior Engagement Strategist to join our team. The ideal candidate will have a solid foundation in research and strategic planning, a passion for healthcare marketing, and a proven ability to develop and execute effective engagement strategies. We seek a collaborative individual with excellent communication and storytelling skills, and a human-centered approach to problem-solving.

What You'll Do

• Develop a strong understanding of various analytical frameworks and methodologies.
• Analyze and translate data into concise and compelling stories.
• Effectively craft client presentations and develop engaging storytelling skills.
• Lead the development of channel-specific strategies (e.g., social, CRM, website, paid media).
• Solve issues and prepare client work products by enlisting the support of other cross-functional team members.
• Proactively identify areas for further development, seek new challenges, and solicit feedback.
• Independently deliver distinct components of key deliverables.
• Continuously seek to improve client work and actively ask provocative questions that lead to new lines of thinking.
• Demonstrate strong knowledge of data tools, third-party data sources, search tools, and other resources to gather key data and insights.
• Effectively leverage segmentation studies to help identify relevant data and information in developing customer/segment channel and engagement profiles.
• Support the team in developing stimuli and exercises for workshops, craft messaging, and develop content strategies and layouts with guidance from Associate Directors and Directors.
• Provide support for pitch strategy by synthesizing research insights.

Who You Are

• A critical and analytical thinker, innovator, and visionary who inspires creativity.
• A collaborative team player with a strong work ethic.
• An excellent communicator and storyteller.
• A proactive problem-solver with a passion for healthcare marketing.

What You'll Need

• 2-4 years of experience in market research and strategic planning, with a focus on the healthcare industry.
• Demonstrated experience in developing and executing engagement strategies across multiple channels (e.g., social media, CRM, website, paid media).
• Strong analytical skills, with the ability to gather, analyze, and interpret data from various sources, including primary research, syndicated data, and client insights.
• Proven ability to translate complex data into clear, concise, and compelling narratives for client presentations and internal communications.
• Experience with customer journey mapping and identifying key pain points and opportunities for improvement.
• Proficiency in using data analysis tools and software (e.g., Excel, SPSS, Tableau).
• Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to both technical and non-technical audiences.
• A strong understanding of the healthcare industry, including HCP and DTC marketing.
• A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams.
• A proactive and self-motivated work style, with the ability to manage multiple projects simultaneously and meet deadlines.

What We Offer

• Passionate, driven people: We champion a culture of people who do extraordinary work.
• Consciously cultivated culture: We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits: What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities: We aim to nurture a culture of real-time feedback, a growth-oriented mindset, and plenty of training opportunities through VML and WPP so you can continue to grow personally and professionally.

Base Salary Range

$60,000—$140,000 USD

Additional Information

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice.