Senior Strategist - Brand (Health)

About the role

A Senior Strategist to support Directors/Group Directors in research, launch projects, and strategic development. This role requires a highly collaborative individual with strong analytical skills, experience in healthcare marketing, and a passion for driving impactful change.

Responsibilities

• Prioritize research objectives, recommend methodologies, and manage logistics.
• Develop research proposals, screeners, and discussion guides.
• Analyze research findings, summarize insights, and identify implications.
• Create in-depth category and competitive analyses, highlighting emerging trends, critical success factors, and actionable recommendations relevant to both HCP and DTC landscapes.
• Develop customer journeys, identify key pain points, and uncover customer attitudes and behaviors.
• Generate insights to inform positioning, strategy, and communication.
• Develop a strong understanding of positioning fundamentals and formulate positioning statements.
• Draft creative briefs and background briefing documents with guidance.
• Participate in creative review meetings and provide constructive feedback.
• Prepare workshop proposals and materials, manage logistics, and draft summaries of outcomes.
• Identify research needs, generate customer insights, and contribute to pitch deck development.

Requirements

• 3+ years of experience in market research and strategic planning, with a focus on the healthcare industry.
• Experience working across diverse audiences, specifically with HCPs and DTC segments.
• Strong analytical and problem-solving skills, with the ability to synthesize complex information and develop actionable insights.
• Proven ability to develop customer journeys, identify pain points, and uncover customer attitudes and behaviors.
• Experience in developing positioning statements and creative briefs.
• Excellent communication and presentation skills, with the ability to effectively convey strategic recommendations to clients and internal teams.
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel, for creating presentations and analyzing data.
• A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams.

Qualifications

• Advanced degree in marketing, communications, public health, or a related field.
• Experience in healthcare marketing and research.
• Strong understanding of healthcare industry trends and consumer behavior.
• Ability to work independently and as part of a team.
• Passion for driving impactful change in healthcare marketing.

Skills

• Strong analytical and problem-solving skills.
• Experience in qualitative and quantitative research methods.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite.

Benefits

We offer a competitive benefits package, including:

• Full-spectrum group health coverage options (medical, dental, vision).
• A generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
• Variety of paid time off offerings reflecting our investment in all aspects of your life balance and wellness.
• Competitive salary range: $60,000—$140,000 USD.

Pay

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Schedule

We adopt a hybrid approach, with teams in the office an average of four days a week.