Senior Brand Strategist

Core Responsibilities

• Design and manage both qualitative and quantitative research analysis of market trends, consumer behavior, and competitor strategies to identify opportunities and insights for brand development.
• Own the creation of compelling value propositions and messaging that differentiate a brand in the marketplace and resonate with the target audience.
• Develop brand and communications plans, including goals, objectives, and integrated marketing strategies that align with the overall business goals.
• Oversee the synthesis and presentation of complex ideas and problems into final presentations that consistently win over clients and grow business.
• Proven expertise in writing compelling briefs and creative concepts and stories to guide creative campaigns.
• Influence and collaborate with design, UX, CX, data, technology, and content disciplines, ensuring alignment for client work that exceeds expectations.

Power Skills

• Business Insight: Applies knowledge of business and marketplace to advance org goals.
• Action-Oriented: Takes on new opportunities/challenges with urgency, energy, and enthusiasm.
• Effective Communication: Delivers multi-mode communications with strong clarity and tact.
• Manages Ambiguity: Operates effectively, even when things are not certain or clear.
• Cultivates Innovation: Creates new and better ways for the organization to be successful.
• Drives Results: Consistently achieves results, even under tough circumstances.
• Collaborates: Builds partnerships and works collaboratively to meet shared objectives.
• Adaptability: Adapts approach in real-time to meet shifting demands of different situations.

Required Experience

• A minimum of 5 years of experience in a consultancy or agency setting developing strategies for brand identity, expression, brand architecture, or marketing communications.
• A solid foundation in core marketing concepts: branding, positioning, market segmentation, consumer behavior, brand architecture, and communications planning.
• An advanced strategic thinker, able to formulate nuanced strategies that address complex market dynamics.
• A deep understanding of research methodologies and metrics, translating insights into actionable recommendations.
• A passion for creativity, writing, and a desire to push boundaries in brand storytelling.
• Exceptional written, verbal, and presentation skills.
• The ability to articulate complex ideas clearly and persuasively.
• Able to build consensus, navigate conflicting ideas, and persuade stakeholders across various levels of the organization.
• Advanced skills with marketing technology tools including common social media management, SEO, CMS, and generative AI tools.

Benefits

• Blue Cross Blue Shield PPO Health coverage.
• Health savings account with employer-funded contributions.
• Dental and Vision insurance.
• Life/AD&D insurance and Short/Long Term Disability insurance free of cost, with the option to add additional voluntary coverage if desired.
• 401(k) plan allowing pre- or post-tax contributions and employer-matched funds for maximized savings potential.
• Parking and public transit needs covered through Transportation Benefits.
• 4 weeks of paid time off, increasing with each anniversary.
• Paid Parental and Primary Caregiver Leave.
• Employee Perks Program offering member-only discounts and corporate rates.

Additional Information

The expected posting close date is September 9, 2026. Clicking the Apply now button will redirect you to apply on TEKsystems.com.