Senior Email Marketing Specialist

About the role

This is an opportunity to join a fast-paced, tech-forward, AI-enabled agency focused on scaling Direct-to-Consumer (DTC) brands through data-driven strategies. The Senior Retention Marketing Strategist will own the lifecycle and messaging strategy for a portfolio of high-growth brands.

Key Responsibilities

• Strategy Ownership: Build and manage comprehensive monthly email and SMS campaign calendars that align with seasonal trends, product launches, and evergreen goals
• Direct-Response Copywriting: Write high-converting, brand-aligned copy for campaigns and complex lifecycle flows (Welcome, Abandonment, Post-Purchase, Winback, VIP, etc.)
• Lifecycle Optimization: Audit and enhance automated systems to improve segmentation, offer strategy, and customer journey mapping
• Performance Analysis: Review account data regularly to identify trends, translate metrics into actionable insights, and prepare strategic reporting for clients
• Client Advisory: Lead strategy calls, present recommendations with confidence, and identify opportunities for account expansion or upsells
• Cross-Functional Collaboration: Partner with designers, builders, and account managers to ensure every strategic plan is executed with precision and quality
• Innovation: Leverage AI tools and internal SOPs to improve workflow efficiency while maintaining the highest standard of strategic judgment

Requirements

• Proven Experience: 3-5+ years in retention, lifecycle, or CRM marketing, specifically within the eCommerce/DTC space. Agency experience is highly preferred
• Platform Expertise: Advanced hands-on experience with Klaviyo (or similar platforms) and a solid understanding of the Shopify ecosystem
• Copywriting Mastery: Ability to write compelling direct-response copy across multiple brand voices that balances storytelling with conversion
• Analytical Mindset: Deep understanding of retention KPIs (attributed revenue, CTR, AOV, repeat purchase rates, list health, and deliverability)
• Strategic Communication: Strong ability to present data-driven strategies clearly to founders and marketing leads
• Technical Agility: Comfortable working in a fast-paced environment and adopting AI-enabled workflows to stay at the cutting edge of the industry
• Ownership: A proactive, detail-oriented approach to managing multiple accounts and deadlines with minimal oversight

Nice-to-Haves

• Experience with specialized SMS platforms like Attentive or Postscript
• Familiarity with paid media channels (Meta, Google, TikTok) and how they integrate with retention
• Experience managing retention for 7-to-9-figure eCommerce brands
• Prior experience in subscription-based or consumable product categories

Benefits

• Competitive salary: (based on experience and qualifications)
• Fully remote role with flexible work environment
• Be part of a high-impact team powering award-winning, research-driven campaigns
• Long-term potential with a stable, growing company in a high-visibility space
• Work on campaigns seen by thousands of professionals and industry leaders