Marketing Operations Specialist, Senior - Email Development

About the role

The Digital and Measurement team is responsible for elevating marketing strategies into omnichannel solutions that deliver measurable business outcomes for the Markets Organization. We strive to move at the speed of retail, and pride ourselves on the results we get for our members and business partners.

Responsibilities

• Serve as subject matter expert in email marketing and collaborate with a wide range of technical and non-technical stakeholders to elevate marketing strategies and implementation plans
• Contribute to the development and implementation of marketing email campaigns from start to finish
• Apply HTML, CSS, AMPscript, and SQL to build, code, test, and deploy personalized messaging at scale, including multi-touch journeys
• Ensure the timely, accurate deployment of email and SMS marketing campaigns
• Create and implement A/B testing to improve performance across audience segments
• Collaborate with marketing partners, sales teams, customer service, digital product, and other internal parties to develop marketing plans targeted to members, prospects, brokers, and employers to achieve marketing and business goals

Qualifications

• Requires a bachelor's degree and/or equivalent combination of education and experience
• Requires at least 5 years of prior relevant experience
• Requires foundational understanding of marketing automation platforms like Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Contact Builder, MobileConnect; Salesforce Marketing Cloud (MCE) certification is a plus
• Requires experience writing and applying advanced scripts and queries (AMPscript and SQL) for a spectrum of use cases
• Requires experience with workflow intake and documentation tools like Jira, Confluence, and Adobe Workfront
• Strong analytical and quantitative skills with the ability to use most features of Excel
• Experience building and activating email journeys using Marketing Cloud Connect and Sales Cloud strongly preferred
• Experience with Data Cloud is a plus

Benefits

Hybrid This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week. Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

Pay

Pay Range for California: $90,860.00 to $136,290.00
Pay Range for Bay Area: $102,424.00 to $153,636.00

Note

Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate experience, location (California, Bay Area, or outside California), and current employee salaries for similar roles. Role can be filled by a candidate requiring sponsorship: No