Senior Email Marketing Specialist

Responsibilities

• Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the business's online platforms
• Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
• Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plan, execute, and measure experiments and conversion tests
• Maintain a strong online company presence through digital channels
• Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates
• Use benchmark data from internal and external sources and research and evaluate market behavior, trends and competitors to identify opportunities for improvement
• Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates
• Ensure brand consistency
• Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Requirements

• Minimum Education Required: Bachelor's in marketing, digital marketing, communications, business, or a relevant field.
• Required Skills: Strong analytical skills and data-driven thinking, Ability to interact, communicate, and present ideas in a collaborative environment, Solid organizational, planning, and self-motivation skills, Excellent verbal and written communication skills, Ability to multitask and perform under tight deadlines
• Minimum Experience Required: 3-5 years' digital marketing and/or agency experience, Strong experience with marketing automation and sales CRMs, Extensive experience with effective digital marketing copy and behavioral triggers, Demonstrable experience generating high-performing demand gen campaigns, Knowledge of demand gen best practices and benchmarking, Demonstrable experience of moving prospects through all stages of the marketing funnel

Benefits

• Competitive compensation (contingent on experience)
• Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
• A generous paid holiday schedule that includes the entire week of Christmas
• Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
• 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
• Annual professional and career development opportunities available
• Social Committee that offers an inclusive environment to get to know coworkers in a fun way
• Daily on-site group fitness classes