Senior Email Marketing Specialist

Responsibilities

• Partner with internal and external teams to lead all aspects of email campaign management including strategy, technical and creative development, proofing, deployment and monitoring.
• Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation links function properly; verify email renders correctly across various email clients; manage deliverability.
• Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables continued growth of email programs. Lead the effort to expand into other one-to-one communication channels including SMS programs.
• Monitor and analyze email campaign performance using key metrics. Generate reports on campaign performance and provide actionable insights for continuous improvement.
• Identify new programs, optimizations, and opportunities to grow the business through the development and management of new email marketing strategies. Provide consultation and recommendations to business stakeholders regarding email best practices, industry standards and regulations.
• Lead AAA Life’s email experimentation practice across the entire lifecycle from hypothesis development to test execution and measurement. Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business or similar field of study.
• Minimum of ten (10) years of professional experience in digital marketing or email marketing.
• Five (5) years of hands-on experience writing campaign workflows in Adobe Campaign.
• Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.
• Proficient in HTML, CSS, and JavaScript development for email design and customization.
• Experience leading an email experimentation practice across the full testing lifecycle. This includes development, execution, and measurement of A/B and multivariate tests.
• Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
• Proficient in Microsoft Excel, PowerPoint, and Word.
• Knowledge of relevant regulations and compliance requirements (e.g. CAN-SPAM, GDPR).