Senior Email Marketing Coordinator

About the role

Practical Farmers of Iowa is a nonprofit organization founded in 1985 that works to equip farmers with regenerative farming practices and grow farm businesses. They create learning opportunities through farmer-led events, on-farm research, and educational content. Their vision is an Iowa with healthy soil, healthy food, clean air, clean water, resilient farms, and vibrant communities. They welcome everyone and strive to create an equitable and inclusive workplace.

Responsibilities

• Develop stories and content for PFI’s weekly newsletter, Practical News Edit
• Edit and layout monthly email newsletters cross-functionally with PFI’s farmer-led education team
• Create content for PFI’s social media channels, including Facebook, Instagram, and LinkedIn
• Design and implement processes to ensure consistency and efficiency of email marketing work
• Facilitate collaboration between departments and teams to achieve project deliverables
• Manage capacity and budget efficiently to complete marketing work
• Analyze email and social media metrics and report results
• Respond to public inquiries, requests for resources, and communications across email discussion groups and social media
• Support digital marketing manager in maintaining PFI website
• Other duties as assigned or volunteered to support department or team projects

Requirements

• Strong understanding of email marketing best practices, including audience engagement, subscriber list management, and newsletter production
• Three or more years developing and implementing email marketing campaigns
• Manage and maintain email lists, including keeping subscriber lists accurate and up-to-date and creating segmented lists for campaigns such as events and fundraising
• Experience writing and publishing social media content in a professional setting
• Strong understanding of social media best practices and trends
• Strong written communication skills with ability to write for diverse audiences and channels
• Editing and proofreading skills with strong attention to detail
• Gather content and input from multiple departments and stakeholders to coordinate email production from concept through deployment
• Strong organizational and time management skills
• Ability to establish and maintain governance for organization-wide email communications
• Ability to coordinate cross-functional teams and facilitate timely review and approval of email communications
• Ability to identify trends and recommend strategic improvements to email communication practices
• Ability to manage multiple communication channels simultaneously while maintaining quality and consistency
• Ability to work in a fast-paced environment and meet deadlines
• Ability to receive feedback and make changes
• Ability to work independently and within a team
• Flexible, adaptable, and a self-starter
• Willing to try new things and learn new skills

Qualifications and Characteristics

• A degree in marketing, communications, or related field preferred
• Basic understanding of agricultural production in Iowa
• Experience using Salesforce
• Experience using analytics tools to evaluate digital communication performance
• Experience with website content management systems, WordPress preferred
• Ability to respond to member inquiries and fairly enforce community guidelines in a discussion group setting

Pay and Schedule

This is a full-time position with potential for hybrid work. There is a minimum requirement of one to two days per month at the Ames, Iowa, office and seasonal travel around Iowa and surrounding states. The beginning salary range for this position is $55,000-$59,000 with annual opportunity for salary increases and position advancement.

Benefits

• Employee health insurance with 100% employer-paid premium
• Generous paid time off
• Flexible hours
• Six weeks of fully paid parental leave
• 5% automatic 401k contribution after one year of employment
• Encourages employee professional development
• Range of specialty benefits including contributions towards spouse or dependent health insurance, stipends for remote workers, reimbursements for fitness costs, CSA subscriptions, student loans or eco-friendly purchases
• Family-friendly employer

Application

Please apply by completing an application (including contact information, cover letter, resume, and references).