Senior Director, US HCP Marketing, Rhinology
Main Responsibilities
Develop and implement the US HCP marketing strategy for Rhinology/CRSwNP translating market insights into differentiated messaging and tactical plans for ENT specialists, allergists, and key HCP audiences.
Collaborate with RGA marketing team, Medical Affairs, Sales, Market Access, and LMR review teams to ensure programs are strategically aligned and compliant.
Own the annual HCP brand planning process; manage a significant marketing budget with rigor and clear ROI accountability.
Build and execute a KOL strategy with leading ENT surgeons, rhinologists, and allergists including advisory boards, speaker bureau, peer-to-peer platforms, conferences.
Design and execute integrated campaigns across personal promotion, digital advertising, CRM, and emerging channels for a seamless HCP experience.
About You
- Bachelor's required; MBA or advanced degree (MD, PharmD, MPH) preferred
- 8+ years of pharma/biotech experience with demonstrated impact
- 3+ years dedicated HCP marketing or similar
- Proven leadership in a fast-paced, matrixed environment
- Strong omnichannel, analytics, and strategic planning capabilities
- Excellent communication and cross-functional influence skills
- AI leadership