Senior Director, HCP Marketing

Key Duties And Responsibilities

• Leads the HCP marketing team (team of 5), coaching the team to deliver exceptional results, and identifying/addressing new promotional capabilities
• Shapes the HCP brand strategy to ensure campaign and message effectiveness resonate in a market with limited innovation and lacking trust to change engrained behaviors around treatment practices
• Drives and optimizes tactical execution including brand planning and creative efforts, managing agency to ensure on budget and timely deliverables and partnering closely with communications review committee
• Advances a strategic approach to HCP media planning and management, including driving regular test and learn pilots on HCP targeting (e.g., geo and IP targeting) and placement (e.g., social, educational sites, etc)
• Co-leads HCP engagement and omnichannel cross-functional team to map all HCP touchpoints, operational needs, and strategic optimization
• Measures the impact of our initiatives based on ROI and agilely pivot our investments to maximize impact, constantly look for opportunities for automation and efficiency
• Develops strong partnerships with cross-functional teams to support business goals and engage above role including close partnership with the field, patient, disease education and program counterparts, serving as a peer leader on the marketing leadership and launch readiness teams

Required Skills

• Experience driving HCP brand campaigns, digital and NPP tactical planning and execution, and launch insight generation
• Experience leading teams, coaching individuals and creating excellent team culture
• Entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch through data and technology, regular measurement of results and pivoting based on our test and learn strategy
• Strong written and verbal communication skills, with the ability to connect with senior leaders as well as more varied large audiences
• Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch

Required Education And Experience

• Bachelor's degree
• 12+ years of educational/work experience in healthcare/biopharmaceuticals in marketing, consulting or agency
• 5+ years of supervisory/management experience, or the equivalent combination of education and experience
• Demonstrated understanding of the legal, regulatory, and compliance requirements for pre- and post-approval activities and ability to model expected behavior for the team

Pay Range

$228,000 - $342,000

Disclosure Statement

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com