Senior Director, Small Business Marketing

Responsibilities

• Build and lead the integrated marketing strategy across product, creative social, creators, lifecycle, earned media and paid
• Define where and how content shows up: social, owned channels, campaigns
• Translate product innovation, especially AI-driven capabilities, into clear, compelling narratives that drive adoption
• Partner deeply with product and creative to ensure a cohesive, end-to-end story from feature to campaign
• Establish a modern marketing operating model built for speed, testing, and continuous iteration
• Ensure the team can deliver consistently, at speed and most importantly aligned to business priorities
• Scale creator and community-led storytelling as a core growth engine
• Drive innovation in how we go to market, leveraging AI-native tools and workflows wherever they create advantage
• Own key growth metrics including awareness, engagement, conversion, and product usage
• Track performance and identify what’s working adjust strategy accordingly

Qualifications

• 10+ years of experience across product marketing, brand, and growth in modern, fast-moving environments
• Experience in a startup or zero-to-one environment; you’ve built, not just optimized
• Strong creative instincts paired with performance discipline
• Deep understanding of social, creator ecosystems, and content-driven growth
• A point of view on how AI is transforming marketing, and hands-on experience using it
• Genuine care for the product and the people building it

Benefits

• Health and financial benefits
• Time away and everyday wellness
• Salary range: $158,800 - $318,230
• Annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package

Equal Employment Opportunity

We consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic.