Senior Director, Remarketing

About the role

The Senior Director of Remarketing is a newly created leadership position within a rapidly growing commercial truck and equipment organization. The role is designed for an executive with a rare combination of dealership sales leadership, fleet remarketing expertise, and strategic business development experience.

Responsibilities

• Build and execute a comprehensive remarketing strategy across retail, wholesale and auction channels.
• Create the organization’s remarketing playbook, operating processes and infrastructure.
• Develop channel strategies to determine the optimal sales path for each fleet asset and maximize return on investment.
• Lead and develop a multi-state team across retail sales, wholesale remarketing and administrative operations.
• Establish KPIs, reporting frameworks and performance metrics to support continued growth.
• Oversee retail sales strategy, including direct-to-consumer vehicle sales, pricing strategy and customer experience.
• Manage wholesale and auction relationships while identifying opportunities to improve residual value.
• Own departmental P&L performance and provide strategic recommendations to executive leadership.
• Build organizational capabilities through hiring, coaching and developing talent.
• Partner cross-functionally to improve inventory management, asset disposition and operational efficiency.
• Travel regularly to maintain strong relationships with teams, stakeholders and business partners.

Requirements

• Extensive leadership experience within automotive remarketing, dealership sales, fleet sales or commercial vehicle operations.
• Proven success leading retail vehicle sales teams and consumer-focused sales strategies.
• Strong understanding of wholesale remarketing, auction strategy, fleet disposition and residual value optimization.
• Experience managing P&L responsibilities and driving revenue growth through strategic initiatives.
• Demonstrated ability to build teams, processes and reporting structures in a growing organization.
• Knowledge of vehicle pricing, inventory management, financing solutions, F&I products and warranty offerings.
• Exceptional communication skills with the ability to influence executive leadership.
• Comfortable operating in an environment that requires building strategy, processes and infrastructure from scratch.
• Willingness to travel 50-75% during the first year and approximately 50% thereafter.

Qualifications

• Master’s degree in Business Administration, Marketing, Sales, or related field.
• Minimum 10 years of relevant experience in automotive remarketing, dealership sales, fleet sales or commercial vehicle operations.
• Proven track record of leading high-performing teams and driving revenue growth.
• Experience in developing and executing remarketing strategies across multiple channels.
• Strong understanding of residual value optimization and fleet disposition.
• Excellent interpersonal and communication skills, with the ability to influence executive leadership.
• Ability to build and manage a multi-state team.
• Experience in developing and implementing KPIs, reporting frameworks and performance metrics.
• Experience in managing P&L responsibilities and driving revenue growth through strategic initiatives.
• Experience in building organizational capabilities through hiring, coaching and developing talent.
• Experience in partnering cross-functionally to improve inventory management, asset disposition and operational efficiency.
• Experience in managing relationships with wholesale and auction partners.

Skills

• Strategic thinking and execution.
• Team leadership and development.
• Financial analysis and budget management.
• Customer relationship management.
• Process improvement and optimization.
• Change management and organizational development.
• Market research and competitive analysis.
• Vehicle pricing and inventory management.
• Fleet disposition and residual value optimization.
• Financial modeling and forecasting.
• Project management and time management.
• Collaboration and cross-functional teamwork.

Benefits

• Medical, dental, and vision insurance.
• Paid time off and sick leave.
• 401(k) retirement plan.

Pay

Base salary range: $180K - $250K based on experience.

Schedule

Hybrid work model with 50-75% travel during Year 1 and approximately 50% travel thereafter.