Senior Director of Remarketing

About the Role

Premier Truck Rental (PTR) is seeking a Senior Remarketing Director to own the enterprise strategy for lifecycle asset monetization. This leader will shape and execute remarketing initiatives that maximize residual value, accelerate asset velocity, and optimize return on investment across all disposition channels. The role serves as a strategic partner to executive leadership, influencing fleet acquisition strategy, lifecycle planning, pricing governance, and channel development through data-driven market insights and commercial leadership. This is a revenue-driving leadership role combining strategic marketing vision with retail sales management accountability.

Responsibilities

• Shape and execute enterprise-level remarketing strategy aligned with company revenue, margin, and lifecycle profitability goals.
• Partner with Fleet, Finance, Sales, and Operations leadership to influence asset acquisition, lifecycle planning, and disposal strategies.
• Establish pricing governance frameworks and channel strategy to maximize organizational profitability.
• Provide forecasting, performance insights, and strategic recommendations to executive leadership for use in business planning.
• Identify emerging market opportunities and develop long-term strategies that strengthen competitive positioning.
• Develop and expand multi-channel remarketing strategies across retail, wholesale, and auction channels.
• Establish and grow strategic partnerships with auction houses, dealers, and channel partners.
• Monitor pricing trends, product mix, and market dynamics to optimize asset disposition outcomes.
• Develop programs to identify new channel opportunities and strengthen existing relationships.
• Oversee end-to-end remarketing lifecycle including vehicle evaluations, channel selection, title and registration management, and logistics coordination.
• Define enterprise KPIs including days-to-sale, asset velocity, margin optimization, and profit per unit.
• Lead continuous improvement initiatives to enhance efficiency and financial performance.
• Build and lead a high-performing remarketing organization, including leadership of subordinate managers and cross-functional teams.
• Establish departmental policies, processes, and operating frameworks that scale with organizational growth.
• Coach and develop leadership capability within the team.
• Maintain deep expertise in industry trends, regulatory requirements, and evolving remarketing best practices.
• Identify and implement cost-saving opportunities throughout the remarketing process.
• Prepare and present reports on fleet remarketing activities and performance to senior management.

Requirements

• Bachelor's degree in business administration, Marketing, or related field (preferred).
• 12+ years progressive experience in fleet remarketing, channel sales leadership, or asset lifecycle management.
• Demonstrated success shaping strategic initiatives that drive measurable financial outcomes.
• Experience leading leaders or multi-layer teams.
• Strong executive communication and strategic influence skills.
• Advanced analytical capabilities with ability to translate data into actionable strategy.
• Valid driver's license.

Preferred Qualifications

• AAMVA certification.
• Established industry relationships and channel partnerships.
• Experience with lifecycle modeling or pricing governance frameworks.

Location

Onsite Fort Wayne, IN or Fort Worth, TX — with 50%-75% travel in the first year then 50% thereafter.

Compensation

This position offers a competitive compensation package, benchmarked to regional market standards. It consists of a base salary plus the opportunity for quarterly profit sharing after one year of employment.

Benefits

• On-site CrossFit-style gym with full-time personal trainer offering group classes, virtual personal training, personalized workout plans, and nutrition coaching.
• PTR Swag & Uniform/Boot Allowance.
• On-site Micro-Markets stocked with snacks and essentials.
• Discounts on phone plans, supplier vehicles, mobile detailing, tools, and equipment.
• Additional partner and vendor discounts.
• Performance incentives (commissions, bonuses, or profit-sharing opportunities based on role; eligibility varies).
• Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare) — starting day one.
• 401(k) matching and long-term financial planning support.
• Paid time off.
• Life, accidental death, and disability coverage.
• Ongoing learning and development opportunities.
• Predictive Index behavioral assessment tool for hiring, team development, and employee engagement.
• PTR Field Days & Team Events.
• The Extra Mile Recognition Program.
• PTR Text Alerts & Open Communication.