Senior Director of Remarketing

Position Summary

The Senior Remarketing Director owns the enterprise strategy for lifecycle asset monetization, responsible for shaping and executing remarketing initiatives that maximize residual value, accelerate asset velocity, and optimize return on investment across all disposition channels.

Responsibilities

• Shape and execute enterprise-level remarketing strategy aligned with company revenue, margin, and lifecycle profitability goals.
• Partner with Fleet, Finance, Sales, and Operations leadership to influence asset acquisition, lifecycle planning, and disposal strategies.
• Establish pricing governance frameworks and channel strategy to maximize organizational profitability.
• Provide forecasting, performance insights, and strategic recommendations to executive leadership for use in business planning.
• Identify emerging market opportunities and develop long-term strategies that strengthen competitive positioning.
• Develop and expand multi-channel remarketing strategies across retail, wholesale, and auction channels.
• Monitor pricing trends, product mix, and market dynamics to optimize asset disposition outcomes.
• Develop programs to identify new channel opportunities and strengthen existing relationships.
• Oversee end-to-end remarketing lifecycle including vehicle evaluations, channel selection, title and registration management, and logistics coordination.
• Define enterprise KPIs including days-to-sale, asset velocity, margin optimization, and profit per unit.
• Lead continuous improvement initiatives to enhance efficiency and financial performance.
• Build and lead a high-performing remarketing organization, including leadership of subordinate managers and cross-functional teams.
• Establish departmental policies, processes, and operating frameworks that scale with organizational growth.
• Coach and develop leadership capability within the team.

Requirements

• MUST HAVE:
  • Bachelor’s degree in business administration, Marketing, or related field (preferred).
  • 12+ years progressive experience in fleet remarketing, channel sales leadership, or asset lifecycle management.
  • Demonstrated success shaping strategic initiatives that drive measurable financial outcomes.
  • Experience leading leaders or multi-layer teams.
  • Strong executive communication and strategic influence skills.
  • Advanced analytical capabilities with ability to translate data into actionable strategy.
  • Valid driver’s license.
• NICE TO HAVE:
  • AAMVA certification.
  • Established industry relationships and channel partnerships.
  • Experience with lifecycle modeling or pricing governance frameworks.

Employee Benefits

• Competitive compensation package including base salary and quarterly profit sharing after one year of employment.
• Employee Benefits at Premier Truck Rental (PTR) include:
• Wellness & Fitness: On-site CrossFit-style gym, full-time personal trainer, group classes, virtual personal training, personalized workout plans, and nutrition coaching.
• Exclusive Employee Perks: PTR Swag & Uniform/Boot Allowance, micro-markets stocked with snacks and essentials, discounts on phone plans, supplier vehicles, mobile detailing, tools, and equipment, additional partner and vendor discounts, and performance incentives (commissions, bonuses, and profit sharing).
• Comprehensive Benefits: Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare), 401(k) matching and long-term financial planning support, paid time off, life, accidental death, and disability coverage, ongoing learning and development opportunities, and the Extra Mile Recognition Program.

Equal Opportunity Employer

Premier Truck Rental is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.