Senior Director, Public Relations, Content & Brand

Role

Archer is looking for a leader to own how the market hears, reads, and remembers Archer: earned media, executive communications, content, and the brand voice that ties it together. This is a hands-on role for someone who is a writer and a storyteller first and a manager second. You will run a tight two-person team, direct our Public Relations firm and a bench of content contractors, and own the AI agent library that powers the function, so the in-house team focuses on what AI cannot replace: judgment, relationships, and the ideas worth publishing.

About the role

The RoleArcher is looking for a leader to own how the market hears, reads, and remembers Archer: earned media, executive communications, content, and the brand voice that ties it together. This is a hands-on role for someone who is a writer and a storyteller first and a manager second. You will run a tight two-person team, direct our Public Relations firm and a bench of content contractors, and own the AI agent library that powers the function, so the in-house team focuses on what AI cannot replace: judgment, relationships, and the ideas worth publishing.

Responsibilities

• Own thought leadership. Build the editorial point of view that positions Archer and its executives as the credible voices in GRC, AI governance, and enterprise compliance, and turn it into a steady cadence of bylines, POVs, and keynote narratives that shape the industry conversation.
• Drive earned media. Direct our Public Relations firm to land coverage in GRC, cybersecurity, and enterprise tech press, secure executive speaking slots, and build presence on emerging news channels like Reddit, X, and Substack where the conversation increasingly starts, growing share of voice within 90 days.
• Build and optimize the AI agent library. Own the build-out, management, and optimization of the function's AI agents for content production and brand voice, setting the output cadence and the human-in-the-loop quality gates that keep accuracy and voice intact.
• Run the content engine. Own content strategy and the editorial calendar end to end, directing content contractors and the AI agent library to hit 3x content velocity while a human owns the call on what gets published.
• Make executives sound exceptional. Own corporate communications, ghostwrite and coach the leadership team for press, analyst briefings, and the main stage, and build the executive social presence that earns them recognition as category authorities.
• Govern the brand voice. Set and enforce brand voice standards across every channel, region, and team, and use the function's AI agents to catch consistency and messaging drift before it ships.
• Measure what earns authority. Track earned coverage, executive recognition, content velocity, and share of voice, and report the trend line quarterly so the program runs on evidence, not anecdotes.

Requirements

• Experience10+ years in PR, communications, content, or brand, with 3+ leading a comms or content function in enterprise B2B SaaS or a regulated technical category.
• Domain fluency in GRC, IRM, compliance, enterprise risk, cybersecurity, or AI governance, deep enough to be credible as a subject matter expert with executives, analysts, and press.
• Demonstrated earned media results in enterprise tech or a comparable space, with established press and analyst relationships.
• Proven track record ghostwriting and coaching executives into recognized industry voices across press, speaking, and social.
• Hands-on editorial and brand leadership, with measurable impact on coverage, share of voice, and content velocity, ideally including governing AI content production with human-in-the-loop quality gates.

Qualifications

• Bachelor's degree or equivalent practical experience.

Skills

• Writer and storyteller with a strong command of language and tone.
• Subject matter expertise in GRC, IRM, compliance, enterprise risk, cybersecurity, or AI governance.
• Strong earned media and public relations skills.
• Ability to manage a small team and oversee external contractors.
• Experience with AI and machine learning tools for content creation and quality assurance.

Benefits

Archer is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Archer are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, national origin, sex (including pregnancy), age, disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, protected veteran status, genetic information, or any other characteristic protected by federal, state or local laws. Archer will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Pay

Pay Transparency Notice: We’re committed to fair and transparent pay practices. In line with state pay transparency laws, for positions in this location, we offer a base pay of 150,100.00 to $315,800.00 USD, plus benefits. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.