Senior Director, Public Relations

About the role

For our client, we are seeking a Senior Director Public Relations to join the team of a leader in the Finance & Insurance space. This role will shape brand and customer engagement initiatives that strengthen market presence and business impact. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a regulated financial services environment.

Location

New York, NY - US based candidates only, no visa sponsorship available

Compensation

$224,720 – $382,030 annually

Responsibilities

• Define and implement a proactive corporate PR strategy aligned with business goals
• Build and maintain a distinctive brand voice to establish the company as a fintech authority
• Develop rapid response capabilities for real-time media and issue management
• Lead crisis communication and scenario planning with cross-functional teams
• Cultivate relationships with top-tier financial, business, and technology media
• Drive executive visibility through thought leadership and media engagement opportunities
• Integrate earned media with social and digital strategies to maximize outreach

Qualifications

• Leadership experience in corporate public relations within complex organizations
• Expertise in media relations, reputation management, and crisis communications
• Strong storytelling ability in business, technology, and financial contexts
• Established relationships with senior reporters in financial and technology media sectors
• Experience in developing and executing data-driven PR programs from concept to execution
• Proven executive presence and ability to coach senior leaders effectively
• Experience leading teams and managing external PR agencies

Benefits

• High-responsibility, multidimensional role with vast opportunities
• Modern, global work environment with a motivated team
• Comprehensive career development resources and opportunities
• Extensive benefits supporting lifestyle and wellbeing
• Collaborative, flexible, and respectful work environment