Senior Director, Product & Customer Marketing

About the role

with the prose. Then responsibilities: we need to list duties. The posting has "What You’ll Be Doing" with subheadings: Positioning & Messaging, GTM Strategy, Competitive Intelligence, Sales Enablement, Analyst Relations (AR), Customer Marketing & Advocacy. Under each there are paragraphs. We need to output a

• list. Should we include each duty as a list item? Probably each bullet point (the subheading and its description) as a list item. We'll combine them. Requirements: The posting has "A Little Bit About You" with numbered list (10+ years..., etc). Also maybe "Role Expectations" includes expectations but that's more about role. Could treat as Requirements? But we already have responsibilities. We'll put the numbered list as Requirements. Qualifications: maybe not separate; we could skip if no distinct qualifications beyond requirements. But we could treat "Role Expectations" as Qualifications? However the instruction says prefer few substantive sections over many thin ones. We could combine Requirements and Qualifications into one section? But headings are predefined; we can omit Qualifications if no specific content distinct from Requirements. Let's see if there is any explicit qualifications: The posting mentions "This is an M5 level role." and "Role Expectations" describing expectations. That could be considered Qualifications. But we already have Requirements (experience). Might be okay to have both Requirements and Qualifications sections. We need to avoid filler like "commensurate with experience". Not present. Benefits: we have list. Pay: compensation range. Schedule: Full-Time. We must not include markdown fences. Let's craft HTML. Structure:

  About the role

  ... (the About The Role paragraph)

  Responsibilities

  • Positioning & Messaging: Own product positioning, messaging, and narrative across Solink’s platform and key products and industries we serve. Develop and defend a category point of view that differentiates Solink from adjacent and competing solutions. Test and refine messaging with customers, prospects, and sales to ensure it resonates and converts.
  • GTM Strategy: Lead go-to-market strategy and execution for major feature and product launches, partnering with Product, Demand Gen, Sales, and Customer Success. Build launch playbooks and processes that scale across a growing product portfolio. Identify opportunities to grow adoption and ARPU through positioning, packaging, and GTM for new features and add-ons.
  • Competitive Intelligence: Own Solink’s competitive intelligence program, keeping a current, accurate view of the competitive landscape. Run a win/loss program that turns deal outcomes into sharper positioning and enablement. Educate internal teams - Sales, Marketing, Product - on competitive threats and how to respond to them.
  • Sales Enablement: Build and scale sales enablement content — battlecards, pitch decks, objection handling, and training — that drives rep proficiency and win rate. Partner with Sales, Customer Success, and RevOps to ensure enablement keeps pace with the roadmap and competitive landscape. Measure and improve enablement adoption and its impact on ramp time and win rate.
  • Analyst Relations (AR): Build Solink’s Analyst Relations program from the ground up, establishing relationships with relevant industry analysts. Prepare briefings, RFI/RFP responses, and positioning materials for analyst evaluations and reports. Translate analyst feedback into product, positioning, and GTM recommendations for leadership.
  • Customer Marketing & Advocacy: Own customer marketing strategy - references, case studies, testimonials, and advocacy programs that support both sales, demand gen, channel and brand. Partner with Demand Gen and Customer Success on programs that drive adoption, expansion, and retention among existing customers. Build a scalable customer reference and advisory program to support field marketing pg growth, competitive deals and category-building efforts.

  Requirements

  • 10+ years of experience in product marketing, with meaningful experience in customer marketing, competitive intelligence, or analyst relations.
  • A proven track record building category positioning that differentiates a product in a competitive market.
  • Experience leading go-to-market strategy and execution for major product launches end-to-end.
  • Experience building or scaling a sales enablement function, with measurable impact on win rate or ramp time.
  • Comfort building new functions from scratch, including Analyst Relations or customer advocacy programs.
  • Strong executive communication skills, with experience presenting positioning and strategy to CMO, executive, and board-level audiences.
  • Experience building and coaching a team of product and/or customer marketers.

  Qualifications

  This is an M5 level role. At Solink, individuals at this level set the strategic direction for a major function, translating executive priorities into scalable execution, building organizational capability through the leaders and teams they develop, and are accountable for delivering sustained business outcomes.

  Benefits

  • Meaningful equity: Every full-time, permanent employee has a stake in our growth.
  • Comprehensive benefits: Fully paid health & dental (no waiting period) + $500 health spending account.
  • Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
  • Clarity and trust: Flexibility in how and where work gets done (where the role allows).
  • Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar.
  • Candid culture: Clear expectations, honest feedback, and no politics.
  • Social connection: Team events such as So-learns, Solink-o, and So-lunches.

  Pay

  Compensation Range: CA$275K - CA$335K

  Schedule

  Full-Time

  We need to ensure we didn't include any boilerplate like "Notice", "How To Apply", etc. We omitted. Check for any duplicated lines: we didn't repeat. Check that we preserved all substantive information: We included About The Role paragraph (the first paragraph after "About The Role"). Did we miss any sentences? The About The Role section includes two paragraphs: first paragraph about looking for a (head of) Senior Director... second paragraph about newly unified leadership role... Actually the text: "About The Role Solink is looking for a (head of) Senior Director, Product Marketing and Customer Marketing to create category leadership and sharpen our positioning - accelerating adoption, differentiation, and revenue across our key products. This is a newly unified leadership role, bringing Product Marketing and Customer Marketing together so the story we tell to prospects and the story we tell to existing customers reinforce each other. You'll own positioning and messaging, lead go-to-market strategy for major launches, run competitive intelligence and win/loss, scale sales enablement, and stand up an Analyst Relations (AR) program - while also owning how we market to and grow our existing customer base through advocacy, references, and expansion programs. This is a senior, executive-facing role for someone who can define a category, arm a sales team to win, and build a team and function from a strong existing base of product marketers." We captured only first sentence? We need to include the whole paragraph. Let's combine into one

  with the full text. Thus About the role paragraph: "Solink is looking for a (head of) Senior Director, Product Marketing and Customer Marketing to create category leadership and sharpen our positioning - accelerating adoption, differentiation, and revenue across our key products. This is a newly unified leadership role, bringing Product Marketing and Customer Marketing together so the story we tell to prospects and the story we tell to existing customers reinforce each other. You'll own positioning and messaging, lead go-to-market strategy for major launches, run competitive intelligence and win/loss, scale sales enablement, and stand up an Analyst Relations (AR) program - while also owning how we market to and grow our existing customer base through advocacy, references, and expansion programs. This is a senior, executive-facing role for someone who can define a category, arm a sales team to win, and build a team and function from a strong existing base of product marketers." We'll put that. Now Responsibilities list: we captured each subheading with description. Ensure we didn't miss any details: Under each subheading there were multiple sentences. We included them. Check "Positioning & Messaging": we included all sentences. "GTM Strategy": included. "Competitive Intelligence": included. "Sales Enablement": included. "Analyst Relations (AR)": included. "Customer Marketing & Advocacy": included. Now Requirements: we captured the numbered list items. Ensure we didn't miss any: The list had 7 items. We captured all. Qualifications: we included the paragraph about M5 level role and expectations. Could also include "Role Expectations" bullet list? Actually after "What Success Looks Like" there is a section "Role Expectations This is an M5 level role..." then bullet list of expectations. That could be considered Qualifications as well. But we already have a Qualifications section with the paragraph describing M5 level. Might be thin but still substantive. Could also add the bullet list of expectations as part of Qualifications. However to avoid many thin sections, we could incorporate those expectations into the Qualifications paragraph or as a list under Qualifications. Let's see: The "Role Expectations