Senior Director - Performance Marketing
About the role
Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1 billion in sales, is hiring a Senior Director of Performance Marketing to own a multi-million-dollar monthly paid engine across Google and Meta with full authority over systems, measurement, creative testing, capital allocation, and team, reporting directly to the CEO.
This role exists to convert a multi-million-dollar paid budget into maximum contribution margin, building the decision systems, measurement infrastructure, and team that let the revenue engine run and scale without day-to-day executive involvement.
Responsibilities
The Senior Director of Performance Marketing will own the following problems:
- Grow revenue while holding margin: Grow revenue from a multi-million-dollar monthly paid budget across the two major platforms while holding contribution margin after returns and financing.
- Build the system that runs the scaling decisions: Design and document the rules that govern spend, when to pause, when to increase budget, when to pull back, and the measurement each decision depends on.
Qualifications
To be successful in this role, you will need:
- 6+ years in performance marketing, including sustained ownership of $1M+/month Meta spend and $1M+/month Google spend (concurrent or across roles).
- Google depth that is PMax-era: structure, feed optimization, brand/non-brand economics.
- High-AOV considered-purchase experience ($1,000+ AOV: furniture, jewelry, home fitness, or comparable): sparse-conversion, long-lag decision-making.
- Has personally built, not inherited, bid/budget/pause decision systems at scale.
- Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design.
- Creative testing systems at scale, post-ATT: concept-vs-variation discipline, creative analytics.
- Team leadership including senior direct reports; experience building or restructuring a performance marketing function.
- Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.
Good-to-Have qualifications include:
- Scripting against Meta/Google APIs; Google Ads Scripts.
- Mixed agency + in-house background.
- Experience with emerging paid channels (TikTok, Connected TV, affiliate/partnerships).
- D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals.
Benefits
Your total compensation and benefits will include:
- Competitive salary up to $200,000 base and monthly performance bonuses (up to 20%), OTE $220K–$240K.
- Comprehensive medical, dental, and vision insurance (based on country of hire).
- Generous Paid Time Off (PTO) + Public holidays.
- AI-First organization with access to AI-native tool stack.
- Remote First: Work from the comfort of your home office.
- Learning & development opportunities.
- International team collaboration (14+ nationalities).
- Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats.
- Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions.
Company Culture
Puffy's culture is driven by the following values:
- We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor, regardless of their size.
- Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
- Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
- Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
- Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
- Go All-In: When the mission demands it, we rally as one team to cross the finish line.