Senior Director, Performance Marketing

About Lovevery

Lovevery is a fast-growing digitally native brand co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life. Taking a science-based approach, Lovevery was named one of Fast Company's 10 most innovative companies of 2024 and has received awards from TIME, Red Dot, Good Housekeeping and Forbes.

About the role

Lovevery is looking for a Sr. Director of Performance Marketing to lead our paid acquisition strategy across North America, Europe, and APAC. This is a high-impact role: you'll own a multi-million dollar global ad investment and be directly accountable for the growth it drives, from immediate performance to long-term business outcomes. You'll lead a team responsible for the full scope of performance marketing — day-to-day advertising operations as well as the strategic tests that shape where we invest next. That means setting the agenda for platform optimization, ad creative, and channel strategy across a complex, multi-market portfolio, while building the analytics and reporting rigor to know what's actually working and why. The right person for this role thinks like an owner. You're as comfortable in the data — tracking performance, spotting trends, stress-testing what's scalable — as you are thinking about the Lovevery customer: who they are, what motivates them, and how that should shape creative and channel strategy. You'll blend that analytical instinct with genuine customer empathy to turn a significant media budget into sustainable, efficient growth.

Responsibilities

• Own performance marketing across North America, Europe, and APAC, setting budget allocation and pacing to hit both short term and long term growth, CAC and payback goals
• Lead day to day media operations across core channels, ensuring campaigns are optimized, budgets are deployed efficiently and performance issues are caught and corrected quickly (within hours)
• Partner closely with creative to ideate, develop, and iterate on ad creative, using performance data and staying close to social trends to inform what messaging, formats, and hooks will resonate with Lovevery’s audience
• Build and maintain the analytics structure needed to track performance accurately - from campaign-level metrics to broader marketing mix and incrementality, from monthly metrics down to intra-day for quick troubleshooting
• Set the testing roadmap for performance marketing, identifying tests that have the potential to meaningfully move the growth needle
• Manage and develop a team of performance marketers, setting goals, providing coaching and feedback, and building a structure and process that supports the needs of the business
• Serve as the internal expert on paid channel dynamics, platform changes and industry trends, translating what’s happening in the broader market to opportunities for Lovevery
• Collaborate cross-functionally with other marketing verticals (influencer, social, product marketing, lifecycle, etc) as needed to ensure brand consistency and create the best quality