Senior Director - Performance Marketing

Puffy · Los Angeles, CA · 3 wk ago

RemoteRemoteMarketing$240k/yrFull-time

About the role

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1 billion in sales, is hiring a Senior Director of Performance Marketing to own a multi-million-dollar monthly paid engine across Google and Meta with full authority over systems, measurement, creative testing, capital allocation, and team, reporting directly to the CEO.

This role exists to convert a multi-million-dollar paid budget into maximum contribution margin, building the decision systems, measurement infrastructure, and team that let the revenue engine run and scale without day-to-day executive involvement.

Responsibilities

The Senior Director of Performance Marketing will have two primary objectives:

Primary: Grow revenue while holding margin, by growing revenue from a multi-million-dollar monthly paid budget across the two major platforms while holding contribution margin after returns and financing.

Secondary: Build the system that runs the scaling decisions, designing and documenting the rules that govern spend, when to pause, when to increase budget, when to pull back, and the measurement each decision depends on.

Qualifications

To be successful in this role, you will need:

6+ years in performance marketing, including sustained ownership of $1M+/month Meta spend and $1M+/month Google spend (concurrent or across roles)
Google depth that is PMax-era: structure, feed optimization, brand/non-brand economics
High-AOV considered-purchase experience ($1,000+ AOV: furniture, jewelry, home fitness, or comparable): sparse-conversion, long-lag decision-making
Personal experience building, not inheriting, bid/budget/pause decision systems at scale
Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design
Creative testing systems at scale, post-ATT: concept-vs-variation discipline, creative analytics
Team leadership including senior direct reports; experience building or restructuring a performance marketing function
Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria

Good-to-Have qualifications include:

Scripting against Meta/Google APIs; Google Ads Scripts
Mixed agency + in-house background
Experience with emerging paid channels (TikTok, Connected TV, affiliate/partnerships)
D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals

Benefits

The Total Compensation & Benefits package includes:

Competitive salary up to $200,000 base and monthly performance bonuses (up to 20%), OTE $220K–$240K
Comprehensive medical, dental, and vision insurance (based on country of hire)
Generous Paid Time Off (PTO) + Public holidays
AI-First organization with access to AI-native tool stack
Remote First: Work from the comfort of your home office
Learning & development opportunities
International team collaboration (14+ nationalities)
Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions

Skills

The ideal candidate will embody the Puffy DNA, which includes being restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor, regardless of their size.

Key skills include: