Senior Director - Performance Marketing

About the role

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1 billion in sales, is hiring a Senior Director of Performance Marketing to own a multi-million-dollar monthly paid engine across Google and Meta with full authority over systems, measurement, creative testing, capital allocation, and team, reporting directly to the CEO.

This role exists to convert a multi-million-dollar paid budget into maximum contribution margin, building the decision systems, measurement infrastructure, and team that let the revenue engine run and scale without day-to-day executive involvement.

Responsibilities

The primary problem to own is to grow revenue while holding margin: grow revenue from a multi-million-dollar monthly paid budget across the two major platforms while holding contribution margin after returns and financing.

The secondary problem is to build the system that runs the scaling decisions: design and document the rules that govern spend, when to pause, when to increase budget, when to pull back, and the measurement each decision depends on.

In the first 12 months, the goals include building pause/hold/scale logic and budget guardrails from scratch, deploying geo-holdout incrementality testing, architecting the creative engine as a system, designing capital allocation on marginal return, and identifying and piloting new paid channels beyond Google and Meta.

Qualifications

• 6+ years in performance marketing, including sustained ownership of $1M+/month Meta spend and $1M+/month Google spend (concurrent or across roles)
• Google depth that is PMax-era: structure, feed optimization, brand/non-brand economics
• High-AOV considered-purchase experience ($1,000+ AOV: furniture, jewelry, home fitness, or comparable): sparse-conversion, long-lag decision-making
• Has personally built, not inherited, bid/budget/pause decision systems at scale
• Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design
• Creative testing systems at scale, post-ATT: concept-vs-variation discipline, creative analytics
• Team leadership including senior direct reports; experience building or restructuring a performance marketing function
• Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria

Skills

• Scripting against Meta/Google APIs; Google Ads Scripts
• Mixed agency + in-house background
• Experience with emerging paid channels (TikTok, Connected TV, affiliate/partnerships)
• D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals

Benefits

• Competitive salary up to $200,000 base and monthly performance bonuses (up to 20%), OTE $220K–$240K
• Comprehensive medical, dental, and vision insurance (based on country of hire)
• Generous Paid Time Off (PTO) + Public holidays
• AI-First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• Learning & development opportunities
• International team collaboration (14+ nationalities)
• Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions

Pay

Total Annual Package: Up to $240,000 USD + comprehensive benefits. Base: Up to $200,000 USD. Performance bonus: up to 20% of base, paid monthly.

Schedule

Location: Remote (Global). Work from anywhere in the world with meaningful time zone overlap. Structure your environment around your best thinking, whether that's a home office, a co-working space, (OR) our Dubai headquarters (with full relocation, visa support, and 0% income tax if you choose).