Senior Director, Partnership Marketing, Global Partnerships

About the Role

UFC® is seeking a Senior Director of Partnership Marketing to join the Global Partnerships team, leading the strategy, growth, and execution of UFC brand partnerships. This leader will deliver a best-in-class partnership marketing experience for key brand partners, serving as a consultative resource focused on driving measurable partner and business outcomes through strategic planning, innovation, and partnership growth.

This role will oversee a portfolio of strategic brand partnerships while leading a team responsible for day-to-day account management, integrated program execution, creative development across departments, and long-term business planning. The ideal candidate is a commercially driven leader with a proven ability to build relationships, develop high-performing teams, and identify opportunities that drive partnership renewals, incremental investment, and cross-property growth across the TKO portfolio.

Responsibilities

• Lead the end-to-end management of commercial partnerships for UFC (and other relevant TKO properties), delivering against partner brand and business objectives.
• Drive strategic planning for all assigned partners by identifying growth opportunities aligned with TKO Global Partnerships business goals.
• Collaborate closely with internal stakeholders including Brand, Events, Digital, Comms, Ops, Legal, and Community Relations, serving as a cross-functional project lead to ensure seamless partner activation.
• Act as the on-site PM lead at TKO events, overseeing partner integrated marketing platforms and activations ensuring flawless execution.
• Build and maintain strong relationships with brand partners, including client hosting and relationship development at events.
• Support revenue growth by contributing to renewals, upsells, and cross-sell opportunities across UFC, Zuffa Boxing, and the broader TKO enterprise.
• Develop executive-ready business reviews, strategic plans, and partnership reporting that provide clear insights, growth recommendations, and long-term account strategies.
• Partner with the VP in developing a high-performing, consultative, insight-driven partnership marketing team.
• Champion a culture of innovation, proactive partner management, and strategic thinking within the Partnerships Marketing organization.
• Lead, mentor, and develop a team of Partnership Marketing professionals, fostering collaboration, strategic thinking, and continuous professional growth.

Requirements

• 12+ years of experience in partnership marketing, marketing strategy, consulting, commercial operations, or related fields, preferably within sports, entertainment, or media.
• Proven ability to lead cross-functional initiatives and manage complex partnership programs.
• Strong understanding of brand partnerships, sponsorship marketing, and client service models.
• Commercial mindset with proven success supporting partnership renewals, negotiations, and revenue-generating partnership strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Experience managing or mentoring team members in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, Sports Management, or a related field required; MBA or equivalent experience a plus.

Pay

Hiring rate range: $150,000 – $200,000 annually (minimum will not fall below the applicable State/local minimum salary thresholds).