Senior Director of Marketing

Description

We are seeking an accomplished, results-driven Senior Director of Marketing to lead and elevate our brand, digital presence, and go-to-market strategy. This role is ideal for a senior marketing leader who combines strategic vision with hands-on execution, thrives in data-driven environments, and brings deep fluency across social media, digital marketing, and multi-channel campaigns.

Requirements

• Strategic Leadership & Brand Stewardship
• Own and evolve the organization’s brand strategy, ensuring consistency and differentiation across all channels and touchpoints
• Serve as the primary guardian of brand voice, messaging, and visual identity
• Lead integrated marketing strategies that support business growth, customer acquisition, and retention
• Digital, Social & Channel Fluency
• Lead digital marketing efforts including website strategy, paid media, SEO/SEM, and social media
• Develop and oversee a robust social media strategy that strengthens brand awareness, engagement, and reputation
• Ensure seamless alignment across owned, earned, and paid channels
• Data-Driven & Analytical Marketing
• Establish and monitor KPIs, dashboards, and performance metrics across all marketing initiatives
• Leverage data and insights to optimize campaigns, allocate budget, and drive ROI
• Translate analytics into clear, actionable recommendations for executive leadership
• Team & Cross-Functional Leadership
• Build, mentor, and lead a small internal marketing team and manage external agency partners, with opportunity to scale the function over time
• Collaborate closely with all departments and executive leadership to align marketing with business objectives
• Manage budgets, timelines, and resources with discipline and accountability
• Banking / Financial Services Alignment (Preferred)
• Develop marketing strategies that align with regulatory requirements and industry best practices
• Communicate complex financial products and services in a clear, compelling, and compliant manner
• Support growth initiatives such as new product launches, market expansion, and customer engagement programs

Qualifications

• Required: 10+ years of progressive marketing experience, including senior leadership roles
• Proven success leading integrated, multi-channel marketing strategies
• Strong expertise in digital marketing, social media, and marketing analytics
• Demonstrated ability to balance strategic thinking with hands-on execution
• Exceptional communication, leadership, and stakeholder management skills
• PREFERRED: Experience in banking, financial services, fintech, or a regulated industry
• Familiarity with compliance-driven marketing environments
• Experience leading brand transformations or growth-focused marketing initiatives