Senior Director of Marketing
About the role
About Our Client:The organization operates within the digital mental health sector, focusing on improving access to evidence-based care for students. It addresses the challenges of mental health, wellness, and student persistence by providing a comprehensive range of digital services including self-guided wellness courses, peer support, coaching, therapy, psychiatry, and 24/7 crisis intervention. Utilizing predictive modeling and population analytics, the program helps identify students at risk of dropout and supports proactive wellness and targeted intervention. Currently implemented in over 150 colleges and universities, it serves more than 1.3 million students, contributing to mental well-being and student success across the academic lifecycle.
About the Opportunity:The SENIOR DIRECTOR OF MARKETING leads the marketing function, overseeing demand generation, brand and content, campus marketing and conferences, and marketing operations. Reporting directly to the CEO, this role is responsible for developing and executing marketing strategies that support complex, multi-stakeholder sales cycles to universities while engaging the student user base. The position plays a critical role in building a scalable marketing operation at a key growth stage, collaborating closely with executive leadership and cross-functional teams to drive organizational impact.
Responsibilities
- Own demand generation and build a repeatable marketing pipeline.
- Manage marketing attribution, lead scoring, and handoff processes in partnership with Sales.
- Oversee conference and campus marketing activities as core channels.
- Set brand positioning, content strategy, and public relations direction.
- Manage marketing technology stack and data-driven decision-making.
- Lead and develop a team of marketers, improving intake and prioritization systems.
- Collaborate with product marketing, lifecycle marketing, and sales leadership for alignment and partnership.
Requirements
- 8+ years in B2B marketing with 3-5 years managing a multifunction team.
- Expertise in performance marketing, attribution, and lead management.
- Experience with CRM platforms such as HubSpot and Salesforce.
- Proven ability managing brand, content, and field or campus marketing simultaneously.
- Comfortable integrating AI tools into daily marketing operations.
- Strong accountability and system-building orientation.