Senior Director of Marketing

About the role

We are a 45-year-old company with a loyal, long-standing customer base and a strong reputation built on an established product portfolio. We are now entering a new phase of growth with the introduction of a new product designed for a new market. This role exists to lead that next chapter. The Senior Director of Marketing will own the strategy and execution required to successfully take a new product into a new market—while thoughtfully supporting and protecting the strength of our existing business. This role will be comfortable moving between strategy and execution and will be as fluent in customer insights, messaging, and positioning as they are in lead generation, funnel management, and performance measurement.

Responsibilities

• Articulate the unique market strengths of our highly technical database products.
• Define clear market positioning, build effective go-to-market and demand generation programs, and develop lead nurturing systems that convert interest into pipeline and revenue.
• Respect the company's legacy, customers, and internal expertise—introduce new ideas without disrupting what already works, bring all stakeholders along through change, and balance innovation with continuity.
• Partner with Sales and Product teams to align marketing strategy with how the business grows, including shared definitions of lead quality and pipeline contribution.
• Practice servant leadership in your role and as the manager of the marketing team.
• Travel to events and other office locations—expect to travel 30-35% of the year.
• Develop FairCom's brand and voice, ensuring alignment across departments, content, and all customer touchpoints.
• Pivot seamlessly from high-level positioning to hands-on lead generation and funnel management.

Requirements

• 7+ years of marketing leadership experience supporting disciplined expansion into new markets or product categories within an established business.
• 5+ years of technical B2B experience.
• Bachelor's Degree from an accredited institution in Marketing or a related field.
• Proven people leadership, with experience building, managing, and developing high-performing marketing teams while fostering strong engagement and aligning cross-functional stakeholders to deliver business results.
• Strong proficiency in Marketing software systems such as HubSpot, Marketo, Pardot, Drift, Bots, etc.
• Familiar with the basic concepts of a typical IT infrastructure, like servers, storage, business applications (ERP, CRM, BI, etc.), and the role a database plays in it.

Learn more about FairCom's perks, benefits, culture & this role at: https://www.faircom.com/company/careers