Senior Director of Integrated Marketing

About the role

This is a unique opportunity for a marketing leader who excels at bringing strategy to life through coordinated execution, data-driven decision-making, and cross-functional collaboration. As the Senior Director of Integrated Marketing, you will serve as a key member of our leadership team, overseeing the planning, coordination, execution, and measurement of marketing initiatives across all channels.

Responsibilities

• Lead integrated marketing planning and execution across digital, CRM, retention, and promotional marketing initiatives.
• Own and manage the company promotional calendar, ensuring alignment across teams and business objectives.
• Drive guest acquisition, engagement, retention, and loyalty strategies.
• Establish and monitor key performance indicators (KPIs), dashboards, and reporting frameworks.
• Partner closely with executive leadership to align marketing initiatives with company goals.
• Oversee marketing operations, project management, workflow efficiency, and accountability.
• Manage marketing budgets and evaluate return on marketing investments.
• Cook up cross-functional initiatives involving merchandising, creative, photography, digital, and retail teams.
• Leverage emerging technologies, including AI tools, to improve marketing effectiveness, efficiency, analytics, and guest experiences.
• Mentor and develop a talented marketing team while fostering a culture of collaboration and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field.
• 8+ years of progressive marketing leadership experience.
• Proven success leading CRM, digital marketing, retention marketing, and guest engagement strategies.
• Strong analytical and technical expertise with marketing technology platforms and tools.
• Experience developing KPIs, dashboards, performance reporting, and data-driven business strategies.
• Demonstrated success managing marketing programs tied to revenue growth, guest acquisition, retention, and ROI.
• Excellent leadership, communication, organizational, and project management skills.
• Ability to manage multiple priorities and build alignment across diverse stakeholder groups.

Preferred Qualifications

• Experience in specialty retail, luxury goods, jewelry, fashion, or consumer products.
• Experience within a multi-location retail organization.
• Experience supporting both e-commerce and brick-and-mortar business channels.
• Familiarity with platforms such as Salesforce, Klaviyo, Google Analytics, Semrush, or similar technologies.
• Experience implementing AI-driven marketing solutions and automation tools.

Benefits

We offer a comprehensive benefits package designed to support our associates both professionally and personally: Multiple medical plan options with prescription coverage, Dental and vision insurance, Company-paid and voluntary benefit options, Life, disability, accident, critical illness, and hospital indemnity coverage, Pet insurance and fitness discounts, Generous paid time off program, Paid holidays, Associate jewelry discount program, 401(k) retirement plan with company match, Performance bonus opportunity.

Pay

$130,000 - $150,000 + Performance Bonus

Schedule

Hybrid