Senior Director, Integrated Marketing

When Ancestry®, the global leader in family history, connects everyone with their past so they can discover, preserve, and share their unique family stories. With over 65 billion records, 3.5 million subscribers, and 27 million people in our DNA network, we help customers discover their family story and gain a new level of understanding about their lives. We’re committed to a location-flexible work approach, allowing you to choose to work in the nearest office, from home, or a hybrid of both.

About the role

The Senior Director of Integrated Marketing Strategy plays a critical role in ensuring Ancestry’s marketing efforts are consumer-led, strategically aligned, and deeply connected to business priorities. This role serves as the strategic architect for integrated marketing—defining and driving a unified brand and communication strategy across the consumer journey. You will partner closely with senior leaders across Brand, Media, Creative, Consumer Insights, Analytics, and Lifecycle Marketing to ensure campaigns and initiatives are grounded in clear strategy and brought together through a cohesive, intentional approach.

Responsibilities

• Define and lead annual integrated marketing and communication strategies that align Ancestry’s brand, business objectives, and consumer needs.
• Establish strategic frameworks that guide audience definition, messaging, sequencing, and prioritization across initiatives.
• Translate business goals and insights into clear strategic direction for campaigns, moments, and always-on marketing efforts.
• Own the strategic vision for the end-to-end consumer journey, ensuring consistency, relevance, and impact across awareness, consideration, conversion, and retention.
• Identify key moments that matter and define the role marketing plays at each stage of the journey.
• Partner with insights and analytics teams to continuously refine journey and messaging strategies based on performance and learning.
• Serve as the strategic lead for major integrated campaigns and promotional moments.
• Ensure alignment across teams and touchpoints by setting clear objectives, audience focus, and communication priorities.
• Guide how campaigns come together across paid, owned, and earned environments through strong strategic direction and collaboration.
• Act as a trusted strategic partner to senior leaders across media, creative, lifecycle, brand, analytics, and product marketing.
• Influence alignment across marketing and broader business teams without direct ownership of execution.
• Lead strategic planning and alignment moments that bring multiple disciplines together around shared goals.
• Partner with analytics and channel leaders to define success metrics and learning agendas for integrated strategies.
• Use performance insights to inform optimization and future strategic development.
• Champion a test-and-learn mindset to continuously strengthen marketing effectiveness and impact.

Requirements

• 12+ years of experience in integrated marketing strategy, brand strategy, or related leadership roles.
• Proven ability to define and drive complex, cross-channel marketing strategies in consumer-facing organizations.
• Deep expertise in consumer journey strategy, messaging architecture, and campaign planning.
• Comfortable leading through influence in highly matrixed, cross-functional environments.
• Strong strategic thinker and storyteller, able to connect insight, emotion, and business outcomes.
• Confident executive presence with the ability to align and inspire senior stakeholders.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Experience in subscription-based, consumer technology, or global brands.
• Strong partnership experience with media, creative, analytics, and lifecycle teams.
• Passion for storytelling, heritage, and human connection—the heart of Ancestry’s mission.

Benefits

• Excellent benefits including health, dental, and vision.
• Competitive compensation package with bonus and equity eligibility.
• Comprehensive benefits (see ancestry.com/careers for details).

Pay

Base salary range for this position: $179,140 - $235,350 with eligibility for bonus, equity, and comprehensive benefits. The actual salary will vary by geographic region and job experience.