Senior Director, Integrated Marketing

About the role

We are seeking an exceptionally talented and driven Senior Director of Integrated Marketing to join our rapidly expanding organization. This is a pivotal leadership role for a marketing leader with a proven track record of building, scaling, and operationalizing integrated marketing systems in a high-growth environment.

Responsibilities

• Own and drive integrated marketing planning across global markets, audiences, channels, and campaigns, ensuring alignment with portfolio and audience strategies.
• Translate strategic priorities into clear, actionable plans and briefs that guide internal teams and agency partners.
• Define priorities, sequencing, and resource allocation to maximize impact and efficiency.
• Lead a multi-partner agency ecosystem, defining roles, responsibilities, and shared standards across strategy, execution, data, and specialized partners.
• Drive cross-agency integration and alignment to a single plan, ensuring partners operate as one system and deliver coordinated outputs tied to business impact.
• Partner with data and analytics teams to ensure insights are embedded into integrated marketing planning and execution.
• Translate performance data into clear actions across agencies and internal teams, ensuring insights inform briefs, campaigns, and optimization efforts.
• Design and refine integrated ways of working, including planning cadence, governance, workflows, and decision rights.
• Establish scalable, globally consistent processes that transform marketing into a coordinated, repeatable system across internal teams and external partners.
• Partner with cross-functional leaders to support external communications, including media interactions, press releases, executive communications, and thought leadership.
• Ensure consistency and alignment of messaging across HCP, patient, and corporate audiences.

Requirements

• Strategic and systems-oriented leader with the ability to design and implement operating models, governance structures, and scalable processes.
• Experience working within or leading complex agency ecosystems (e.g., agency-side account management, strategy, or integrated planning roles), strongly preferred.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, with 10–15+ years of progressive experience in marketing, including 5–7+ years in leadership roles.
• Demonstrated experience leading integrated marketing across diverse markets and regulatory environments.
• Proven experience managing external vendors and agencies, including complex, multi-partner ecosystems.
• Experience operating at an enterprise level, influencing cross-functional stakeholders and driving alignment across complex organizations.
• Proven ability to operate in ambiguity, define structure, and build scalable processes in high-growth environments.
• Proven ability to translate marketing strategies into effective, cross-channel campaigns and execution.
• Ability to travel up to 30% of the time.
• Ability to be in the San Jose office regularly, with flexibility based on business needs.

Qualifications

• Experience within medical device, healthcare technology, or related industry, preferred.
• Demonstrated expertise in developing and executing integrated campaigns that drive awareness and market adoption.
• Familiarity with global marketing execution across regions, including adapting campaigns for local market needs.
• Deep understanding of digital marketing ecosystems, including SEO/SEM, social, email, paid media, and analytics.
• Strong project and program management capabilities, with the ability to manage multiple priorities, stakeholders, and deadlines.
• Proven ability to collaborate effectively across diverse functional teams and geographies within complex, matrixed organizations.

Pay

The pay range for this role is $259,360 to $305,130.