Senior Director, Integrated Marketing

About the role

Shape brand and customer engagement initiatives that strengthen market presence and business impact. Collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. Directly influence customer engagement, conversion performance, and revenue growth within a Technical Services environment.

Responsibilities

• Define and lead integrated marketing and communication strategies aligned with brand and business objectives
• Establish frameworks for audience definition, messaging, and initiative prioritization
• Translate business goals into strategic direction for campaigns and marketing efforts
• Own the strategic vision for the consumer journey across awareness to retention
• Identify key marketing moments and their impact at each journey stage
• Lead major integrated campaigns, ensuring team alignment and clear communication priorities
• Partner with analytics to define success metrics and use insights for optimization

Qualifications

• 12+ years of experience in integrated marketing strategy or related leadership roles
• Proven ability to define and drive cross-channel marketing strategies
• Deep expertise in consumer journey strategy and campaign planning
• Effective influencer in matrixed, cross-functional environments
• Strong strategic thinker and storyteller connecting insights and business outcomes
• Confident executive presence to inspire senior stakeholders

Benefits

• Opportunity to shape marketing strategy across the consumer journey
• Collaborative and high-impact marketing organization
• Mission-driven work helping people understand their heritage

Pay

$179,140 – $235,350 annually

Location: Remote - US based candidates only, no visa sponsorship available