Senior Director, Integrated Marketing
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which sections to include based on content.
We have:
- About The Role (heading). So we can have About the role
with content: description of role, integrated marketing strategy, etc.
- What You'll Run (list of responsibilities). Could be Responsibilities section.
- Primary How Success Will Be Measured (metrics) maybe also responsibilities or qualifications? Could be part of Responsibilities or maybe Qualifications? Usually success metrics are part of responsibilities. We'll include under Responsibilities.
- Secondary metrics also responsibilities.
- What You Bring (requirements/qualifications). Could be Qualifications and Skills.
- Full-Time Employees At Cohere Enjoy These Perks (Benefits). So Benefits section.
- How And Where We Work (maybe Schedule? Actually remote-friendly, offices, etc. Could be Schedule? Not exactly schedule. Could be Work arrangement. But we only have Schedule section if posting states schedule (e.g., full-time, hours). Not present. So we may omit Schedule.
- Pay: Compensation Range: $245K - $365K. So Pay section.
- About the role section: we have "About The Role" heading already. We'll put content there.
- Responsibilities: from "What You'll Run" and success metrics.
- Requirements/Qualifications/Skills: from "What You Bring". Could split into Qualifications (years experience, track record) and Skills (stack fluency, technical buyers). But we can combine into Qualifications and Skills sections if content exists.
We must not create sections with filler. So we need to ensure each section has substantive content.
Let's extract.
Company description "Who are we? Cohere is the leading security-first enterprise AI company..." This is not part of role but could be included in About the role? Usually About the role includes role description, not company overview. However we could include a brief company overview under About the role? The instruction: use headings for sections like About the role, Responsibilities, etc. It didn't forbid including company overview in About the role. But we should preserve all substantive information. The "Who are we?" is substantive. We could put it under About the role as introductory paragraph.
But we also have explicit "About The Role" heading later. So we could combine: Under About the role, we include company overview and role description.
Let's extract role description: "Cohere builds frontier AI for the enterprise. We're hiring a Senior Director of Integrated Marketing to bring our demand engine, product marketing, and field/partner motion under one strategic roof. This is the senior marketing leader most accountable for pipeline. You're the person who turns Cohere's product, brand, and category narrative into qualified enterprise opportunities for our sales team. Sub-functions report to you: Product Marketing, Web Marketing, Growth, and Events & Partnerships. You'll work with the Chief of Staff on planning, budget, and operating cadence, and with the Marketing Operations Director and her analytics team on attribution, forecasting, martech, and the dashboards your pipeline number lives in. The demand engine only runs if you and the analytics group work as one team on measurement, and building that partnership is part of the job from week one. This role is built for someone who has done it before at a high-growth B2B SaaS or infrastructure company, and is ready to do it again at the frontier of AI."
That's the role description.
Now responsibilities: "What You'll Run" bullet points:
- Integrated marketing strategy: Build and run the integrated marketing plan against Cohere's annual pipeline and revenue targets, by segment (enterprise, mid-market) and by region (NA, EMEA, APAC, Japan). You'll build it with the Chief of Staff, who holds the planning calendar for the wider marketing org. You will carry the pipeline number for marketing
- Growth & demand generation: Manage the Growth lead across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition. Set the demand strategy with them: efficient pipeline from both top-of-funnel demand (broad-reach campaigns, content syndication, paid) and bottom-funnel ABM into our priority accounts.
- Product marketing: Manage the Product Marketing lead, whose team runs positioning, messaging, competitive intelligence, pricing/packaging input, launches, and sales enablement. Partner with Product and Research leadership to translate frontier capability into language enterprise buyers actually care about: business outcomes, security, deployment flexibility, ROI.
- Events & partnerships marketing: Manage the Events & Partnerships lead as they build the partner marketing motion with our cloud, SI, and technology partners: co-marketing campaigns, joint field activity, partner-sourced pipeline. Hold events to a pipeline standard.
- Team leadership: Manage and develop three established leads as direct reports, plus their teams of ~[20–35] across the three sub-functions. Set the operating cadence with the Chief of Staff: weekly pipeline reviews with Sales, monthly QBR-style reviews internally, quarterly planning with Finance and RevOps.
Then success metrics:
Primary How Success Will Be Measured:
- Marketing-sourced pipeline ($ and # of opportunities)
- Marketing-influenced pipeline
- MQL → SQL conversion rate and velocity
- Cost per opportunity / pipeline ROI
Secondary:
- Launch impact (pipeline generated within 90 days of major launches)
- Event ROI (pipeline per event $)
- Partner-sourced pipeline
- ABM account engagement and penetration in named accounts
- Sales team NPS / enablement satisfaction
We can include these under Responsibilities or maybe a separate section? The instruction only lists certain headings; we could put success metrics under Responsibilities as part of what you'll be measured on. That's fine.
Now qualifications: "What You Bring":
- 15-20+ years in B2B marketing, with at least 4–5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company.
- A demonstrable track record of owning a pipeline number, not just contributing to one. You can walk us through the campaigns, the math, and the trade-offs.
- Experience managing across at least two of: demand gen / growth, product marketing, field/events, partner marketing. Bonus if you've covered three or more.
- Fluency in the modern B2B marketing stack: Marketo or HubSpot, Salesforce, an ABM platform (6sense, Demandbase, or similar), and attribution tooling. Comfortable in a dashboard, not just a deck.
- Experience marketing to technical buyers (engineering leaders, data/ML leaders, CIOs) and selling technical products. AI/ML, data infra, dev tools, or cloud experience strongly preferred.
- Operating range: comfortable on a board-deck slide and on the floor of a trade-show booth in the same week.
- Excellent cross-functional leadership, particularly with Sales, RevOps, Product, and Finance.
We can split into Qualifications (years experience, track record, managing across functions) and Skills (stack fluency, technical buyers, cross-functional leadership). But we need to ensure we don't create empty sections.
We have Benefits: "Full-Time Employees At Cohere Enjoy These Perks" list:
- A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
- Full health and dental benefits, including a separate budget for mental health.
- RRSP matching, 401K, Pension Scheme.
- 100% Parental Leave top-up for up to 6 months, for either parent.
- Annual enrichment benefits: Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.
- Education & learning stipend for conferences, courses, and coaching.
- 6 weeks of paid vacation (30 working days!)
- Budget for traveling to other offices if you are remote, plus an annual company offsite.
Also "How And Where We Work": remote-friendly, offices list, daily lunch program, snacks, community events, co-working benefit, $500 home office stipend. This could be considered Benefits or maybe Work arrangement. Since we have Benefits section already, we could incorporate remote work details into Benefits or maybe a separate "Work Arrangement" but not in allowed headings. Could put under Benefits as additional perks. Or we could create a Schedule section? Not appropriate. The instruction says include a section ONLY when posting has real, specific content for it. It lists possible headings but we are not forced to use all. So we can have Benefits and maybe we can add a "Work Arrangement" but not allowed. Better to incorporate remote work details into Benefits as part of perks.
Pay: Compensation Range: $245K - $365K.
Schedule: Not mentioned. So we omit Schedule.
Now we need to output HTML fragment with headings and - for lists,
for prose.
We must not include boilerplate like EEO, scam warning, accommodation request, AI-enabled tools, etc. Remove those.
We must preserve all substantive information. So we need to include company description, role description, responsibilities, success metrics, qualifications, skills, benefits, pay.
We need to decide how to split into sections.
Possible sections:
- About the role (includes company overview and role description)
- Responsibilities (includes What You'll Run and success metrics)
- Qualifications (includes years experience, track record, managing across functions)
- Skills (includes stack fluency, technical buyers experience, cross-functional leadership)
- Benefits (includes perks list and remote work details)
- Pay (compensation range)
We must not create empty sections.
Now let's craft content.
About the role:
Paragraph: company overview: "Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems. We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft. We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul."
Then role description: "Cohere builds frontier AI for the enterprise. We're hiring a Senior Director of Integrated Marketing to bring our demand engine, product marketing, and field/partner motion under one strategic roof. This is the senior marketing leader most accountable for pipeline. You're the person who turns Cohere's product, brand, and category narrative into qualified enterprise opportunities for our sales team. Sub-functions report to you: Product Marketing, Web Marketing, Growth, and Events & Partnerships. You'll work with the Chief of Staff on planning, budget, and operating cadence, and with the Marketing Operations Director and her analytics team on attribution, forecasting, martech, and the dashboards your pipeline number lives in. The demand engine only runs if you and the analytics group work as one team on measurement, and building that partnership is part of the job from week one. This role is built for someone who has done it before at a high-growth B2B SaaS or infrastructure company, and is ready to do it again at the frontier of AI."
We can combine into one or two paragraphs.
Now Responsibilities:
- for lists,
for prose. We must not include boilerplate like EEO, scam warning, accommodation request, AI-enabled tools, etc. Remove those. We must preserve all substantive information. So we need to include company description, role description, responsibilities, success metrics, qualifications, skills, benefits, pay. We need to decide how to split into sections. Possible sections: - About the role (includes company overview and role description) - Responsibilities (includes What You'll Run and success metrics) - Qualifications (includes years experience, track record, managing across functions) - Skills (includes stack fluency, technical buyers experience, cross-functional leadership) - Benefits (includes perks list and remote work details) - Pay (compensation range) We must not create empty sections. Now let's craft content. About the role: Paragraph: company overview: "Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems. We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft. We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul." Then role description: "Cohere builds frontier AI for the enterprise. We're hiring a Senior Director of Integrated Marketing to bring our demand engine, product marketing, and field/partner motion under one strategic roof. This is the senior marketing leader most accountable for pipeline. You're the person who turns Cohere's product, brand, and category narrative into qualified enterprise opportunities for our sales team. Sub-functions report to you: Product Marketing, Web Marketing, Growth, and Events & Partnerships. You'll work with the Chief of Staff on planning, budget, and operating cadence, and with the Marketing Operations Director and her analytics team on attribution, forecasting, martech, and the dashboards your pipeline number lives in. The demand engine only runs if you and the analytics group work as one team on measurement, and building that partnership is part of the job from week one. This role is built for someone who has done it before at a high-growth B2B SaaS or infrastructure company, and is ready to do it again at the frontier of AI." We can combine into one or two paragraphs. Now Responsibilities: