Senior Director of Field Marketing

Corporate Headquarters
One Union Place, Hartford, CT 06103

About the Role

The Senior Director of Field Marketing serves as the primary liaison between field operations and the corporate marketing team, translating operational and client needs into effective marketing programs that support revenue growth, customer engagement, and business performance. This leader manages a team of digital and traditional marketing professionals and partners closely with operators, clients, and corporate stakeholders to prioritize opportunities, guide campaign execution, and ensure marketing activity delivers measurable results. The ideal candidate combines strong digital marketing expertise with client leadership, team management, analytics, and the ability to operate effectively in a fast-paced, service-oriented environment.

Responsibilities

• Field Operations & Client Partnership
  • Serve as the senior marketing partner to field operations and key client accounts, helping translate business objectives into actionable marketing programs.
  • Build strong relationships with operators, identify growth opportunities, and present campaign plans, performance results, and recommendations directly to stakeholders.
  • Ensure marketing initiatives align with client objectives, operational priorities, brand standards, and financial goals.
• Marketing Programs & Revenue Growth
  • Guide integrated marketing programs across paid search, paid social, SEO, local search, email, and traditional channels to support customer acquisition, retention, and revenue growth.
  • Use audience segmentation, customer behavior, and market insights to inform positioning, offers, channel selection, and campaign priorities.
  • Partner with the corporate marketing team to ensure strong execution, consistent standards, and effective use of marketing resources.
• Performance, Analytics & Optimization
  • Establish clear KPIs and reporting frameworks that connect marketing activity to conversions, revenue, ROI, customer acquisition, and lifetime value.
  • Oversee dashboards and performance reporting, using data to optimize campaigns, prioritize investments, and communicate results to clients, operations, and leadership.
  • Identify opportunities to improve marketing effectiveness through new technologies, AI-enabled workflows, automation, and more efficient processes.
• Team Leadership
  • Lead, coach, and develop a team of digital and traditional marketing professionals, setting clear priorities, performance standards, and accountability.
  • Build team capabilities in digital marketing, analytics, client management, campaign execution, and commercial thinking.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 8+ years of performance marketing experience, including leadership responsibility and experience managing integrated digital marketing programs.
• Demonstrated experience directly managing client relationships and presenting strategies, campaign plans, and performance results to clients and senior stakeholders.
• Strong expertise in paid media, SEO, local search, email marketing, analytics, customer acquisition, and demand generation.
• Experience building and using marketing reports, dashboards, and performance measurement frameworks to guide decisions and communicate results.
• Experience using AI-enabled tools and workflows to improve marketing productivity, analysis, content development, campaign execution, or reporting.
• Strong analytical, communication, presentation, organizational, and team leadership skills.

Schedule

Full-time opportunity. Candidates who live within 50 miles of the Hartford office will work a hybrid schedule, onsite 3 days per week. Candidates who live further than 50 miles from the Hartford office will work remotely. Team members in this role have the option to work remotely and may occasionally be required to attend in-office meetings, events, or gatherings as needed.

Pay

Salary: $80,000 - $110,000

Benefits

• Free parking
• Paid holidays (New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas Day, Birthday as a floating holiday)
• Paid vacation and an extra day off on your birthday (for full-time employees)
• Flexible scheduling and paid wellness days
• Free and confidential Employee Assistance Program (EAP) with 3 free counseling sessions for all employees and each household family member
• Comprehensive benefits package including:
  • Medical, dental, and vision insurance
  • HSA and FSA options
  • 6 supplemental insurances (including commuter benefits and pet insurance)
  • 401k retirement plan

Physical Demands and Working Conditions

The physical demands of this position and the work environment characteristics described are representative of those that must be met by an employee to perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential job functions.