Senior Director, Monetization & Retention Marketing (Americas)

Your New Role

As the Senior Director, Monetization & Retention Marketing (Americas), you will serve as a senior leader within HBO Max’s Retention & Engagement team, helping define how we turn new and existing subscribers into lifelong customers for the Americas region (NORAM & LATAM). You will own the development of our monetization strategy and lead high-impact initiatives that reduce churn and increase lifetime value. As a key thought partner to senior leadership, you will translate complex data into clear narratives that shape strategy, influence executives, and align cross-functional teams.

This role sits at the intersection of strategy, analytics, product, and marketing. You will partner closely with Product, Acquisition, Subscriber Growth, Brand, CRM, Retention Planning, Analytics, and Data Science to design and operationalize customer-centric programs that deliver measurable business impact.

Qualifications & Experience

• 12+ years in a DTC Strategy, Marketing or Consulting role, with focus on subscriber retention, preferably in in media, entertainment, or tech industries
• Extensive experience in the CRM or Lifecycle Marketing space, operating an omni-channel marketing program across email, push, and in-app channels
• Ability to interpret data and develop hypotheses to drive customer engagement/ monetization and evolving subsequent testing phases based on new insights, preferably in connection with a subscription service
• Highly collaborative nature and with the ability to work cross-functionally while navigating through ambiguity and maintaining meticulous attention to detail
• Advanced knowledge in data visualization tools (Looker/Tableau), ESPs (Braze, Salesforce), Excel, PowerPoint
• Bilingual in English & Spanish strongly preferred but not required