Senior Director, Advertising and Data Monetization

About the role

Verizon is building a next-generation advertising and data monetization business and seeks a visionary and strategic Senior Director to oversee and scale this newly formed division.

Responsibilities

• Cross-Functional Leadership: Direct and mentor a team of 9 FTEs, including the Head of Ad Product & Partnerships, Head of Media Sales, Director of Ad Operations & Yield, and their respective teams (Integration Engineers, Client Partners, and Campaign Managers).
• Strategic Vision: Own the overarching business strategy for Verizon’s ad products, including premium lock-screen inventory, digital OOH, and owned properties.
• Go-To-Market & Revenue Growth: Oversee the development of the GTM strategy and support the Head of Media Sales in securing foundational alpha/beta advertisers with major advertising holding companies and tier-1 brands.
• Product & Technical Oversight: Guide the Product and Engineering teams in managing critical third-party vendor relationships (e.g., Glance) and building privacy-first ad solutions like clean room integrations.
• Commercial Performance: Ensure the team effectively manages yield, pricing strategies, and inventory flow to maximize revenue without cannibalizing premium core placements.
• Executive Alignment: Act as the primary liaison between the advertising division and broader Verizon leadership, collaborating heavily with Data Strategy, Legal/Privacy (CPNI), and core telecommunications business units.

Requirements

• Bachelor's Degree or equivalent years of experience, Master's Degree highly preferred.
• Minimum of 10-12+ years of progressive leadership experience in ad-tech, media sales, digital advertising, or retail media networks.
• Proven experience managing cross-functional leaders and building high-performing teams from the ground up (zero-to-one experience).
• Deep understanding of the mobile advertising ecosystem, programmatic architecture, data clean rooms, and digital yield management.
• Strong executive presence with a track record of driving multi-million dollar revenue growth and managing enterprise-level vendor relationships.
• Ability to navigate and lead within a complex, highly matrixed corporate environment.

Qualifications

• Experience in ad-tech, media sales, digital advertising, or retail media networks.
• Leadership experience in managing cross-functional teams.
• Understanding of mobile advertising ecosystems, programmatic architecture, data clean rooms, and digital yield management.
• Executive presence and experience driving revenue growth.
• Experience navigating complex corporate environments.

Skills

• Strategic thinking and execution.
• Team leadership and mentorship.
• Product and technical oversight.
• Revenue growth and performance management.
• Executive communication and alignment.

Benefits

• Health and wellness benefits including medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• Matched 401(k) savings plan.
• Up to 8 company paid holidays per year and up to 6 personal days per year.
• Paid parental leave.
• Adoption assistance and tuition assistance.
• Compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• Vacation benefits starting at 15 days per year, growing with additional service.
• Annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $202,000.00 - $352,000.00.