Senior Director - Martech Innovation

Martech Strategy & Roadmap

Execute and evolve the enterprise Martech roadmap to support scalable, automated, and personalized marketing campaigns.
Evaluate and implement emerging Martech capabilities to maintain competitive advantage.
Ensure seamless integration between Martech platforms, CRM systems, data platforms, and AI-driven tools.
Support vendor evaluation, platform governance, and contract management in partnership with leadership.

Platform Management & Innovation

Lead the development and optimization of automated, scalable marketing workflows across channels.
Design and operationalize personalization frameworks leveraging analytics, segmentation, and data science.
Enable efficient lead routing, nurturing, and customer engagement across the full funnel.
Partner with Technology and Data teams to ensure infrastructure reliability, data quality, security, and compliance.
Drive experimentation with new channels, AI capabilities, predictive journeys, and intelligent targeting.

Team & Stakeholder Management

Lead and develop a high-performing team of Martech product owners, technical marketers, and platform specialists.
Oversee training, enablement, and change management to drive Martech adoption across Marketing and Sales.
Set clear performance goals, manage budgets, and support professional development.
Present platform performance, optimization opportunities, and technology recommendations to senior leadership.
Collaborate cross-functionally to align Martech capabilities with business and growth objectives.

Qualifications And Education Requirements

Bachelor’s degree in Marketing, Information Systems, Business, or a related field required; advanced degree preferred.
10+ years of experience in marketing technology, digital marketing operations, or Martech.
3+ years of experience leading teams or complex cross-functional initiatives.
Proven experience implementing and scaling sophisticated Martech stacks in a regulated or enterprise environment.
Strong understanding of CRM systems, CDPs, marketing automation platforms (e.g., SFMC), and AI-enabled tools.

Skills, Abilities, And Knowledge

Expertise in marketing automation, personalization, customer journey orchestration, and platform integration.
Strong technical aptitude with familiarity in data structures, APIs, and system architecture.
Ability to translate complex technology concepts into practical business outcomes.
High learning agility and ability to thrive in a fast-paced, dynamic environment.
Strong verbal communication skills; strong writing and composition abilities.
Strong interpersonal skills with the ability to develop and maintain effective relationships across the organization.
Strong influencing and negotiation skills; consultative and collaborative work style.
High learning agility with the ability to learn and integrate business variables and learn new systems and platforms.
Effective at managing multiple priorities under tight deadlines in a fast-paced, dynamic environment.
Strong project management capability.
Self-directed and comfortable working with ambiguity and uncertainty.
High degree of professional maturity, integrity, ability to maintain confidential data and information.
High degree of business acumen; strong technical aptitude.
Strong Microsoft Office skills.